I like disparate ideas that intersect -- like how marketing a product can relate to marketing a good cause; how nonprofits in Ukraine have experiences that apply to an organization in Nebraska; how your thinking might affect my own. I'd like to connect good causes with good ideas on this page -- and if you have your own wisdom to contribute - please do at robinhood@networkforgood.org. I'm all ears/eyes.
nonprofit marketing
good causes unite!
- Network for Good - the website for giving to any charity
- www.networkforgood.org is where you can research or donate to any charity; www.networkforgood.org/npo/ has great resources for nonprofits that want to raise funds and reach out to supporters online. Full disclosure -- I work there!
- good ideas for good causes
- Andy Goodman has a great name but he also has a great newletter and free publications on how to avoid bad presentations and why bad ads happen to good causes.
- Seth Godin's blog
- The marketing guru holds forth - well worth regular reading!
- Trent Stamp's blog
- Trent Stamp of Charity Navigator writes this insightful and entertaining blog on nonprofits - part of my regular reading.
- Valleywag - tech industry gossip
- OK so what does this have to do with anything? As an online entity, my nonprofit has some big technology partners and this is a fun way to keep up the latest tech industry dirt.
- Macolm Gladwell's new blog
- I'm a fan of Tipping Point and Blink and this blog is typical of his interesting, big thinking. Talk about intersections of ideas - that's his forte.
New Text List Module
The Robin Hood Rules
Here are the first five of the ten Robin Hood Rules from the book
1. Focus on getting people to do something specific rather than seeking to covert them to your cause. Be a marketer with a mission rather than a missionary with no market!
2. Appeal to your audience's values, not your own. You'll never change a person's values so you have to connect your cause to what your audience already cares about.
3. Capitalize on forces already at work in the marketplace - it's easier to latch onto something already happening than to try to make something happen.
4. Stake a strong competitive position - show how you're different and make it clear in all you do.
5. Partner around mutual benefits - Partnerships should yield a clear win for each partner and partners should share a customer base. It won't work otherwise!
Things worth reading
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Self promotion -- my book -- please order now!
Amazon Price: $21.33 (as of 11/14/2009) 
Influence: Science and Practice (4th Edition)
Accessible, earth-shattering social psychology that can change the way you look at marketing for ever
Amazon Price: $18.72 (as of 11/14/2009)
Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives
How politics and marketing intersect -- it's all about audience values
Amazon Price: $8.00 (as of 11/14/2009)
Free Prize Inside!: The Next Big Marketing Idea
Read all of Seth's stuff - this is a favorite of mine.
Amazon Price: (as of 11/14/2009)
by Katya
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