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Key Success Factors for Hotel Web Sites

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People perform searches for hotels online more than any other thing

Having a search engine friendly site is the most important of the key success factors for hotel web sites, because it ensures that the site will be found in the net.

What does search engine friendly means?

Well, it is not that hard as you may think.

Search engines qualify the relevance or "value" of the sites as the stars classification system for hotels with a Page Rank (PR).

Once you are found by search engine spiders and are indexed, changes and updates are periodically checked automatically.

You need a search engine friendly website; this one is the main of the key success factors for hotel web sites.

What is a keyword?

Search engines try to provide their users with the best results for the search term he or she has typed in.

Spiders crawl the archives of sites looking for results that are more relevant to the user's term. The most relevant ones go first, no matter what its' PR is. Only if two sites are equally relevant, the one with higher Page Rank outperforms the other one.

These terms that users write in their searches are your keywords.

You need to optimize your site with a set of keywords to be found.

These keywords must be placed in:
  • the title of the document

  • the keyword metatag

  • the description metatag

  • headings (h1, h2, etc.)

  • the alt text of images

  • the web copy with a density between 1.5 and 3

Bold or italics also help to give your keywords extra relevance.

Geographical localization, all you need!

Key success factors for hotel web sites rely mainly in achieving geographical localization.

You can achieve this if you choose your keywords related to the name of the geographical region you are in instead of your hotel's.

Your site will have more opportunities to be found, as it is more common that a person would type "hotels in someplace" rather than your name in the search engine's box...
...unless you have a well known branded name, in which case you'll probably won't be reading this lens.

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I like controversial stands!

  • GHouse Oct 5, 2008 @ 12:40 pm | delete
    Hi, Thanks for your lens. I did my lens too. It's about my hotel in hua hin.

    I just learn from your site about "headings (h1, h2, etc.)". I will put this kind of keyword in my web.
  • starsam Sep 1, 2008 @ 3:25 pm | delete
    Your lens would be a great addition to the 'Hotels of the World' Group
    ( http://www.squidoo.com/groups/hotelsworldwide )
    Feel free to add it anytime!
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Make it easy for your customers to contact you

Although most of the people look for hotels and room availability online, a huge percentage prefers to do the booking by phone.

Place your contact info very clearly in your site.

Remember to write your complete telephone numbers for people calling from outside your country.

It is a good idea to state which your time zone is and use a time zone converter to make it easy for your customers to readily tell the time from anywhere in the world.

Hey you there!

Want to see examples of hotel web sites?


Hotels with geographical localization:


Caribbean lodging

Hotels with specific amenities:


Pet Friendly Lodge

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Take visitors to a virtual tour

People like to see for themselves what your hotel and the surrounding landscape looks like.

You can make photo galleries with pictures of the rooms and other facilities. Remember to use the alt text properly to achieve better Page Rank.

Would you like one of these in your gallery?

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Some things work, some don't...

A virtual tour can be done also with other media as Flash, which is very appealing to people, but for the moment search engines don't read information inside Flash elements so this won't help you in your search engine optimization (a major change in this way is coming with Google, but still not up yet).

You can do a video tour too!

May be better than this one...

And yes!!! Google likes videos (very much)
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