Keys to Running a Small Business

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Keys to Running a Small Business

One of the keys to running a successful at home business is deciding on your niche, knowing who your target market is and then focusing your business on your niche. In other words, your marketing and promotions need to be done in a targeted fashion so as to maximize your return on investments.

We will be adding keys here as we go along. They will be: Article Writing, Squidoo Lens, Twitter, Stumble Upon, Blogging, etc. Check back for the next post.

Finding Success in Network Marketing 

Finding success in network marketing will take much more than just having hope and belief in your company. Having faith that you will reach your goal without a plan will not be enough. Success in network marketing comes from hard work. You really can develop a network marketing business, though, if you have a determined mind set.

Many distributors do not realize they are missing the most important aspect-and actually believe it to be unnecessary for the success of their business. The fact is that this aspect is one of the most important keys for a successful business in the world of network marketing. This aspect is the investment in yourself as an individual.

What Do We Mean By Investing In Yourself?

You may not understand what investing in yourself truly means. You must treat yourself with respect and learn to constantly have a desire to improve yourself. This comes along with doing motivational exercises to help you get motivated to reach your goals. Without this it may be almost impossible to reach your financial goals.

There are also some really great books at Amazon by people like Zig Ziglar, Deepak Chopra, Nick Vujicic, Anthony Robbins, Les Brown, Brian Tracy, etc. If you love to try reading some of their books. Another great way to do this is by listening to motivational material on sites such as You Tube. You Tube has hundreds of motivational speeches that can motivate you to be a successful person.

If you start listening to successful people, you will eventually have the mind set that you will be successful, too. Soon enough you will start acting like them and you will start reaching your working potential.

Listening to motivational material on a daily basis will truly turn you into a new person. Many of us have such great potential, but just don't have the motivation that we need to get up and bring our potential out. By listening to motivational material you can start succeeding and being a better person everyday.

Focus on your Target Market 

Let's take the network marketing business as an example. The old model of lead generation in network marketing meant you were to approach everyone you knew, were related to or could get within three feet of to try to interest them in your opportunity.

The internet has changed all of that. Untargeted marketing will get you very little results. A prospect is only a prospect if they are looking for what you are offering. On the internet people search for their solution and if you can catch their interest, then they will look at what you are offering rather than you chasing them.

Learn how to do online marketing from a community of like-minded entrepreneurs.

Success through Article Marketing 

Develop Your Own Sales Force

One of the best ways to start prospecting online is to develop your own sales force to travel over the internet and promote your message looking for targeted prospects.

Each article becomes one of your sales force and is a short article developed around your message of 300 - 400 words. Submit these articles to article directories who publish your article on their site. At the end of the article you are allowed to use a resource box to link your article to your blog or website. When people click on your link they arrive at your page.

Follow these easy steps to develop your article.

1. Pick a topic about network marketing and give your reader some valuable tips. Pick your keywords and include them at least two or three times in the article.

2. Choose a catchy headline which includes your keywords.

3. Be sure to include a resource box. Include how you are going to solve your reader's problems. Make it compelling enough to get them to click on it. Include two links to your site. Include your url to your blog or website and should be on your main keyword.

4. Submit your article to the article directories. Make enough changes in your article that it doesn't appear to be a duplicate. Here are a few directories to get you going:
http://ezinearticles.com
http://www.goarticles.com
http://searchwarp.com
http://www.articledashboard.com
http://www.selfgrowth.com
http://www.articlebiz.com

5. The more articles you write the larger your sales force becomes. Why not write an article today!

Tools to Help with Article Marketing 

Article A Day Service

One of the best services I have found to help me get going with article marketing is a very inexpensive "article a day" service that you can subscribe to. You receive one article a day which you can change just enough to make it your own and then add it to your blog.

The keyword is supplied if you wish to use it or you can update the keywords, change the title and make it like new. The search engines do not give credit for information which has been copied from someone so it is important to spend a few minutes and personalize the article before publishing.

The main purpose of the article is to help you with writer's block and give you the building blocks for a new article. Since page rank is based on the number of backlinks your website has, then publishing an article each day and linking it back to your website will help with your SEO.

If you lack content to keep your blog fresh or the basic article to publish to give your site backlinks, check it out here.

Article Marketing: Key #1--Create a compelling headline 

Write a compelling headline to attract readers.

Your headline is like a window to your article. If it catches the reader's eye, they are more likely to read your message.

If it looks boring or uninteresting, they will browse right on to the next article. Research shows you must capture the reader's eye in a split second.
Be sure the headline is relevant to your article.

The reader is looking for a specific solution and was attracted by your headline. If they don't find what they are looking for they will be off to the next article.

If you are having trouble coming up with a compelling headline here are some great ideas:

A. Search for article directories. Some of them include Ezine Articles, Article City, Article Dashboard, Go Articles, etc.

B. The article directory allows you to search the directory for articles within their directory. Do a search for your keyword such as home based business.

C. Now check the articles which come up and before you study the headline, look at how many times the article has been viewed. You'll soon get an idea of which articles are more popular by the number of views they've had.

D. Once you have a list then study the headline. Now, can you adopt a similar headline to your article? Don't copy it word for word but look at the words being used around the main keyword such as: working at home, stay-at-home mom, network marketing community, etc.

E. You can do this for any topic and check to see which are the more popular articles and then adopt the same style for your articles.

E. Just make sure the headline makes sense and it relates to your article when you write it.">

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How can Occupy the City help Build Your New Business? 

Interview with Dean Caporella--writer of EzineArticles

Interview with Dean

http://occupythecity.com/ helps build home based businesses using MLM network marketing products

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