Keyword Optimization

We All Want To Do It a Little Better.

Keyword research is one of the most important tasks when building your web site. Your keyword optimization will help you increase search engine traffic. It will help you determine your content and menus. Don't bother with web search engine submission until you have optimized your site completely. Here is a completely integrated system, with all the Keyword Optimization Tools you need in one place.

Don't Trick the Search Engines

It is important not to abuse the service granted you by the search engines. Try to trick them with silly games, and more often than not, you will reduce your chances of success. Try to optimize your page for just a few words or strings, concentrating on a single one for each page. As a keyword optimization example, view the page source of this page keyword-search-strategy.html, and do a word search for "Keyword Search Strategy". The main keyword string for this page. Notice it has been used ten times, and placed strategically throughout the page. Not too much, and not too little.

Where To Put the Keywords

* File Name

* Page Title

* Description Metatag

* Keyword Metatag

* Page Heading

* Throughout The Content

The main thing about using your keywords and building your content around them is to stay relevant. The best keyword optimization is to build each page around a specific topic.

Use Keyword Search Tools

Try this keyword research software.

Wordze

Adword Analyzer

Keyword Elite

When you find a "Keyword String" that you like, enter it at "Google" to see how much competition you have for that topic. For example, - Ecommerce Site Builder - brings back a total of 11,400,000 pages with those words. If you place inverted commas around the term like this, "Ecommerce Site Builder", Google brings back a total of 15,100 pages with that particular string. That is 15,100 pages with information about "Ecommerce Site Builder". A bit of competition, I would say, but it is a great tool for keyword optimization.

Why Search For Keyword Strings

To explain the advantage of keyword optimization and the use of keyword strings, as opposed to single keywords, a search for - Keyword - at Google brings back a total of 461,000,000 pages relating to that keyword. - Keyword Metatag - brings back 1,010,000 results and adding the inverted commas reduces that number to 815 results. That means the results for the complete string, and not just the words found singularly.

Find Keywords With the Best Potential

You do not need loads of keywords for every page. For the best keyword optimization , you need to discover the keywords with the best potential, then build your page content around them. You could try this free software from Softnik Technologies, "Good Keywords" found at Goodkeywords.com. It includes several tools to help you obtain a good set of useful keywords.

Created by Mal Huddleston -- Copyright 2007 Ecommerce Site Builder