Keyword Help

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Use the Keyword Tool to get new keyword ideas. Pick one of the tabs below and enter keywords or URLs that are relevant to your business

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Keyword Tool

What are some best practices when using the Keyword Tool?

The Keyword Tool is a great way to generate synonyms and variations of your existing keywords. Adding these terms to your keyword list can help ensure that you don't miss out on relevant traffic. Here are some tips for getting the best results out of the Keyword Tool:

Create a separate ad group for each set of similar keywords. When structuring your AdWords account, we recommend creating several small, narrowly focused ad groups within your campaign. Each ad group should have a short list of similar keywords. See examples of ad groups promoting a single product/service and multiple products/services.
An effective way to use the Keyword Tool in this context is to pick out all the relevant keywords that you want to add to your campaign. Then, break them up into lists of 5 to 20 similar terms. Add each list of keywords to an existing ad group with similar keywords. Or, create a new ad group for each keyword list.
Use the Site Variations tab.* This tab provides an easy way to generate keyword ideas. Just enter the URL of your website or of any website related to your business.
Add negative keywords. Whenever you use the Keyword Variations or Site Variations tabs, keep an eye out for off-topic keywords. These keywords can make effective negative keywords, filtering unwanted traffic from your ads and protecting your ROI.
Use synonyms. The Use synonyms box in the Keyword Variations tab is checked by default, which maximizes
the number of results you'll get from the Keyword Tool. If you uncheck the box, the tool will only suggest keywords
that contain at least one of the terms that you entered.
Set your language and location. Depending on how you access the Keyword Tool, you may see an option to tailor
results to a particular location and language. Make sure that you select the same location and language that your
campaign targets.