Kiwi Productions -- Jewellery and Accessories

Category: File - :Purple plasma ball.jpg|thumb|A purple plasma ball.

Purple is a general term used in English for the range of shades of color occurring between red and blue. Mish, Frederic C., Editor in Chief Websters Ninth New Collegiate Dictionary Springfield, Massachusetts, U.S.A.:1984--Merriam-Webster Page 957 In additive light combinations it occurs by mixing the primary colors red and blue in varying proportions. In subtractive pigments it can be equal to the primary color magenta or be formed by mixing magenta with the secondary colors red or blue, or by mixing just the latter two, in which case a color of low saturation will result. Low saturation will also be caused by adding a certain quantity of the third primary color (green for light or yellow for pigment). There is a disagreement over exactly which shades can be described as purple, some people preferring more precise terms such as magenta or heliotrope for particular shades. A difference in retinal sensitivity to red and blue light between individuals can cause further disagreement.

In color theory, a "purple" is defined as any non-spectral color between violet and red (excluding violet and red themselves). The spectral colors violet and indigo are not purples according to color theory but they are purples according to common English usage since they are between red and blue.

In art, purple is the color on the color wheel between magenta and violet and its tints and shades. This color, electric purple, is shown below. Graham, Lanier F. (editor) The Rainbow Book Berkeley, California: Shambhala Publications and The Fine Arts Museums of San Francisco (1976) (Handbook for the Summer 1976 exhibition The Rainbow Art Show'' which took place primarily at the De Young Museum but also at other museums) Portfolio of color wheels by famous theoreticians?see Rood color wheel (1879) Page 93

In human color psychology, purple is also associated with royalty and nobility (stemming from classical antiquity when Tyrian Purple was only affordable to the elites).