Lacoste

René Lacoste was a famous French tennis player who achieved fame in two areas: tennis and fashion. While winning the 1927 U.S. Open championship, Rene Lacoste of France wore something that he himself had created: a white, short-sleeve shirt made exclusively of a light knitted fabric called 'jersey petit piqué' that served to wick away moisture due to heat, the very first version of performance clothing in sports. The shirt was a radical departure from tennis fashion of the day, which called for stiff, woven, long-sleeve oxfords. In 1923 during the Davis Cup, the American press nicknamed Lacoste "the Alligator" because of a bet made about an alligator-skin suitcase. With no cognate in his native tongue, the nickname was changed to le crocodile in French. The nickname stuck due to his tenacious behavior on the courts, never giving up his prey. Lacoste's friend, Robert George, drew him a crocodile which Lacoste then embroidered on the blazer he wore on the courts.

After he retired from tennis, Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest, serving as the first example of a brand name appearing on the outside of an article of clothing. In addition to tennis shirts, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from "tennis white" and introduced color shirts. In 1952 the shirts were exported to the United States and advertised as "the status symbol of the competent sportsman", influencing the clothing choices of the upper-class.

In 1963, Bernard Lacoste took over the management of the company from his father René. Significant company growth was seen under Bernard's management. When he became president, around three hundred thousand Lacoste products were sold annually. The Lacoste brand reached its height of popularity in the US during the 1970s when the tennis shirt became an essential of the preppy wardrobe, even getting mentioned in Lisa Birnbach's Official Preppy Handbook of 1980. The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods. To many people's surprise, Lacoste does indeed make a size 2, which is a XXS in American sizes.

In the United States in the 1970s and 1980s, Izod and Lacoste were often used interchangeably because starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993, when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. It was also in the 80's when Le Tigre Clothing came around. It was said to be the American alternative to the French brand.


More recently, Lacoste's popularity has surged due to French designer Christophe Lemaire's work to create a more modern, upscale look. In 2005, almost fifty million Lacoste products sold in over one hundred and ten countries. Its visibility has increased due to the contracts between Lacoste and several young tennis players, including American tennis star Andy Roddick and French rising young prospect Richard Gasquet. Lacoste has also begun to increase its presence in the golf world, where noted 2 time Master champion, José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.

Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on March 21, 2006.


As of 2006, Lacoste licenses its trademark to various companies. For example, Devanlay owns the exclusive worldwide clothing license, Pentland Brands has the exclusive worldwide license to produce Lacoste footwear, and Samsonite holds the worldwide license to produce Lacoste bags and small leather goods.

In June 2007, Lacoste introduced their very first e-commerce site for the US market.



As of late, Lacoste has been worn by many hip hop artists, such as Kanye West and most recently rapper Kia Shine.

If you are looking for CHEAP Lacoste merchandise then EBay is the place for you. Here items are sold via auctions and buying from these can be both a costly proposition or a very economical option depending on your tactics. With over 10000 deals to choose from specifically for Lacoste only, EBay holds the title for the best and the beast of online auctions.

Diabetes Care

Blog

Diabetes develops due to a diminished production of insulin (in type 1) or resistance to its

effects (in type 2 and gestational). Both lead to hyperglycemia, which largely causes the acute signs of

diabetes: excessive urine production, resulting compensatory thirst and increased fluid intake, blurred vision,

unexplained weight loss, lethargy, and changes in energy metabolism.

Acne Care

Blog

Acne vulgaris (commonly called acne) is a common skin condition, caused by changes in

the pilosebaceous units, skin structures consisting of a hair follicle and its associated sebaceous gland via

androgen stimulation. It is characterized by noninflammatory follicular papules or comedones and by

inflammatory papules, pustules, and nodules in its more severe forms. Acne vulgaris affects the areas of skin

with the densest population of sebaceous follicles; these areas include the face, the upper part of the chest,

and the back. Severe acne is inflammatory, but acne can also manifest in noninflammatory forms. Acne lesions

are commonly referred to as pimples, blemishes, spots, zits, or acne.

Mesothelioma

Mesothelioma is a form of cancer that is almost alwayscaused by exposure to asbestos. In

this disease, malignant cells develop in the mesothelium, a protective lining that covers most of the body's

internal organs. Its most common site is the pleura (outer lining of the lungs and internal chest wall), but it may

also occur in the peritoneum (the lining of the abdominal cavity), the heart, the pericardium (a sac that

surrounds the heart) or tunica vaginalis.

Pregnancy and childbirth care

You should start taking folic acid prior to getting pregnant, even if you are not trying to

conceive. Neuraltube defects usually develop very early in pregnancy (18-30 days after conception) often before

a women evenknows that she is pregnant. If you find you are pregnant and have not been taking folic acid, you

may start nowto help prevent any neural defects that would develop in the first three months of pregnancy.

Operation Weight Loss

Weight loss, in the context of medicine, healthor physical fitness, is a reduction of the total

body weight, due to a mean loss of fluid, body fat or adipose tissueand/or lean mass, namely bone mineral

deposits, muscle, tendon and other connective tissue. It can occurunintentionally due to an underlying disease

or can arise from a conscious effort to improve an overweight or obese state.

Drug Rehabilitation

The Sunset Malibu Experience. Individuals andfamilies alike find sanctuary from the pain of alcoholism and drug

abuse - at Sunset Malibu. Our addictionrecovery facility is set in a beautiful, private location in Malibu, California.

You'll experience the highest qualityamenities and comforts you deserve.

Teeth whitening that works

The most important tip is to brush your teeth regularly andavoid excess tobacco,smoking

and coffee.and if your teeth is too yellowish then removing your yellow stains byconsulting a dentist is prefered.

Get some mouthwash and dental floss.clean your teeth everytime you eat..andeveryday. Get Hydrogen

Peroxide and clean with it,salts also help in whitning teeth.

Facial care blog

Here we show you tips on how to properly care for your skin, from theright way to wash your face, to the best

moisturizers and UV protection. Before we start with the proper daily 4-step skincare routine, you'll need to

know your skin type. How you care for your skin is utterly dependent on thetype of skin you have: oily,

normal/combination, dry, sensitive or sun- damaged.

Hair care blog

The first step towards beautiful skin is working out what your skin type is. This is necessary so that you can

work out how to care for your skin, and what products you should use. Below are the features of the 5 main

skin types which you can compare to your own skin type. Once you have decided what type your skin is you

can find out what the best way is to look after your skin.

Proper Health Care

Everybody hassuffered from an occasional night of restless wakefulness, but for one-third of the general

population it is aregular occurrence. Defined as the prolonged inability to secure adequate sleep the problem

does not just havea night ime affect, but carries over into day. Lack of adequate rest over a long period of time

can lead to depression, high blood pressure, and generally erode the quality of life for those who suffer from

the problem.