Video showcase for Lake County

Some people may think that what's important about Linkedin is all about what you yourself can accomplish - like large numbers of followers. But, if that is what you think, you are mistaken. Linkedin is not first-and-foremost about YOUR VALUE and about what YOUR VALUE can accomplish for you. Amazingly, it is what the VALUE of OTHER PEOPLE can accomplish FOR YOU.

Let me give you a real-life example that you can actually test. Let's say, for example, you needed to get in touch with Gov. Jerry Brown in Sacramento, CA. The last thing you would be thinking about is connecting on Linkedin with someone in South Florida...me. But, the truth is, if you were to connect with me, Lamar Morgan, on Linkedin, you would be just two degrees away from Gov. Jerry Brown. And, why is that? Because I am connected on Linkedin to Marty Keller, the Small Business Advocate for the State of California.

What you do to connect with Gov. Brown is to first connect with me via my Linkedin Group, Givers Gain. Once you have connected with me, you request I introduce you to Marty Keller. Should Marty Keller agree to connect with you as a result of my introduction, you can proceed to make a connection with Gov. Jerry Brown by making the request of Marty.

Do you need to become a "mover-and-shaker" in the business or political world? Use the second degree of separation on Linkedin to make that magic happen.

I am a small business columnist for Examiner.com and Topix.net. Permit me to add to the "buzz" for your business (or related need). Simply send me a press release and a photo about your need via email and email attachment. Simply click this link - buzz-for-your-business - to get the process started. By the way, you can freely subscribe to these publications via RSS feed to have the news delivered to your computer.

But, that is not all. If you go to budURL and set up a free account, you can create a link that will track the traffic that reads the article written about your business. After all, knowing whether or not people are reading your news is important.

The golden rule for some used to be - the person with all the gold make all the rules. But, the today, the real truth is much more amazing. People who provide VALUE to other people FIRST are given amazing power to better our society. Want proof? Consider that Twitter.com is valued at one billion dollars or if Facebook were a country due to its popularity, it would be the third-largest country in the world.

If you have a goal to achieve, it is in your best interest to build an infrastructure to achieve it. What should be in that infrastructure? People, places and things which in some fashion willingly lift up what desire to accomplish.

My buzz machine is simply a tool. But, it can be a very powerful tool for your infrastructure if you put it to work to get wherever it is you need to go. But, here's the interesting caveat. First, you need to put it to work for someone else. For that reason, knowing how to sparkle with "marketing sparks" is so important. And, that is why I created the Squidoo lens. Please read, learn and implement.

Whether you need business mentoring or other business-related services - including cost-effective promotion, web design, SEO, photography or video - consulting with a "goto" person is a good idea. Why? Because wikinomics works. The mutually collaborative mindset is the cost-effective, efficient approach. Find out for yourself. Visit Synergistic Business Marketing and make an appointment to speak with me.