Landing Page Com

An Adwords Landing Page is the page your Adwords Ad directs traffic to. When you create an Adwords Ad, you must supply a destination url for that ad. The destination url is the url of your landing page.

Adwords places much emphasis on Quality Score. A quality score is a measure of how relevant your Ad and Landing Page are to the keyword(s). If your Adwords Landing Page is not relevant to your keyword, Google will give you a low quality score. This will result in your ads being disabled or being very expensive.

Therefore, your Adwords Landing Page has an additional goal. The first goal is to get the visitor to take the desired action. The second goal is to get a good Quality Score. These two goals are often at odds. As you have read, getting a conversion is achieved through persuasive sales copy, appealing CSS, attractive videos and graphics and other tactics. A good quality score is achieved through Search Engine Optimization techniques (SEO) like having a 2% keyword density. An Adwords Landing Page must balance the sales copy and the SEO.

First, it is in your best interest to construct a custom landing page for every keyword in your Adwords Campaign. Or at least one page for every 3 to 5 tightly grouped keywords. It is not possible to a single static page optimized for multiple keywords.

To optimize a landing page for a keyword phrase, put the keyword phrase in the following places on the page.

•  The url of the page (name your page the keyword phrase)
•  The title
•  The meta keywords and meta description tags
•  The <h1> tags
•  The content, with 2% to 5% density
•  The alt tags of all graphics

To put the keyword in the url, simply name your page your keyword. For example, if your keyword is "college football", name your page "college-football.htm".

In the content of your page you should strive to have a keyword density of 2 to 5 percent. This means for a 500 word page, you want the keyword to appear between 10 and 25 times. If you have more than a 5% density, you might be a risk for being disabled for keyword stuffing (which is a fancy way of saying you have the keyword repeated too many times on the page).

Using the keyword in these places will create an optimized landing page.

There are many techniques and tactics used to create good landing pages. For advice on creating landing pages with both good sales copy and also good quality scores, download your FREE Adwords Strategy Guide.

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