Landing Page Optimization | How to Design a Landing Page

The layout of your landing page design is very important to convert visitors into leads that can be worth millions to you. Given only 8-seconds (the average time spent on a new page), an Internet marketer has very little time to make a solid first impression to have the visitor to continue reading.

The landing page landscape or real estate must be used effectively and efficiently. Above the fold is where the action item and all major points should lie. The length of the landing page also directly affects what could happen. These are important points in your landing page optimization.

There are two lengths in a landing page: short and long. A short landing page does not go further than the fold of the page -- the "fold of the page" means where the user has to scroll down to view the rest of the page. In a short landing page, there would be no scroll bar as the whole thing fits on the top portion of the page.

A long landing page goes well beyond just the fold of the page. Long landing pages are used for joint ventures and other reasons to tell the visitor more information. Be wary not to over-clutter the information and cause the visitor to be confused.

Whether or not you choose a long or short landing page, some basic elements need to be followed in order to produce the best results. In designing a landing page, see each of the components below and adjust your page to meet the standards so that you can optimize your conversion rates -- that's basically what landing page optimization is all about.

As mentioned earlier, there is only an 8-second window on to make a first impression. Each of those precious seconds can't be wasted and must be maximized. The first thing to do is to make sure the landing page is clean and professional looking. Get rid of all the white noise and keep the design simple without clutter. Tell the visitor what to do with the call-to-action above the fold of the page. The call-to-action would be the opt-in form for the user to fill out his/her information.

Keep the heading in your landing page clear and direct to the point. It is the first line that visitors see so make sure it is compelling with a sub-heading that supports the headline. It not only has to make a good first impression, but also keeps the visitor interested and continues reading onto the first paragraph. This is about the text placement and landing page optimization.

Use bullet points in the landing page to weigh out the benefits and advantages. State the product's strongest point first and the weakest point last. Each bullet should be a clear value proposition. Answer potential "why?" questions that the reader might have and have them understand each bullet clearly and quickly. Visitors to your landing page won't necessarily read it, instead they will scan it -- use plenty of white space around the text so they can quickly scan major points.

In your opt-in form on your landing page, tell the visitor to enter in their name and email address. Asking for too much information other than the first name and email will drive visitors away. Keep the opt-in form simple and to the point.

Restate your offer again as the button to submit the form. Don't use "Submit" as the button. Use the restated offer instead: "Get Your Free Report Now!" or "Send Me My Instant Access!" Conversion rates are higher with using these restated offers instead of using just "Submit" as the text.

Landing Page Optimization