Landing Page Optimization Tips

Your keyword density for good landing page optimization should be between 3.5% - 5%. I use SEOQuake to check the saturation level of my homepage keywords I am ranking for. You can download SEOQuake by clicking this link. When you are optimizing your homepage or any web page it is important to remember that your keyword density should not exceed 5%. Anything greater generally looks like SPAM. Most search engines do not like SPAM and you want to be liked so don't over do it.

There are a few hidden spots on an image that you should take advantage of to increase your landing page optimization. The ALT text property of an image is the first one. It should be a short keyword phrase that describes the picture. When you apply the ALT text you will accomplish three things:

1. It will add additional keywords in for the search engines.
2. When someone does an image search your picture may appear.
3. Text-to-speech converters will read the alt text for the visually impaired when browsing your website.

Just like the newspapers add text under photos to help the reader gain insight to the articles topic so can you. The caption that is listed under the picture will also help with increasing your keyword density. If you have it use it!

Sales incentives and calls to action are simple phrases that impact conversion rates. Landing page optimization depends on these. Think about yourself, what is your response when you read sales incentives like: "Free Shipping" or "75% off"? Now combine that with calls to action words like "Shop now they are going fast!" It is irresistible for people. I am sure you may have even fallen trap to these words yourself. You are drawn in by the words like these on a site as most people are that is why they are effective.

When you use all of these tactics you will have your landing page optimized and done fast. Don't worry if you forget something you can always go back and edit it. Your site is a living document which means it is meant to be updated. Bring on the traffic; start today and ensure your landing page is optimized.