How To Create A Landing Page System

Landing Page System Elements

• Title
  
  This is the title that you can see in the blue bar at the top of your browser. It's also the title that the search engines will display when they list your page. If you're using pay per click (PPC) advertising, it's one of the elements that will be used to judge whether your keywords are relevant.
• Headline
  
  This is the headline that will display on the actual web page that your visitors will see. Again, it needs to be relevant to your topic and any keywords you're targeting on PPC campaigns. It's likely this is the first thing a human visitor to your page will read, so make it powerful. If you're stuck, consider getting some headline help.
• Sub Headline
  
  This is optional but highly recommended. It's where you continue talking about the main benefits people will get from subscribing to your email list.
• Audio message
  
  Again, optional. But highly recommended.
  
  Test for yourself but most people who add an audio message that plays as soon as the page loads report an increased response.
  
  There are systems out there that will help you with creating your message and uploading it to your web page. Click here for an audio demo
• Body copy
  
  Search engines expect you to have some actual text on your page. You should aim for about 200 words. Make these relevant to your keywords (to keep search engines happy) and interesting for your human visitors to read. Bulleted lists like this one make for easy reading.
• Sign-up area
  
  Your autoresponder company will likely be able to provide you with some basic code to put on your landing page. They should also give you statistics on how many times your opt-in box is displayed versus how many people signed up.
• Links to other page
  
  Because search engines want your page to be part of a bigger picture, you'll need links to other pages.
  
  You should include at least: privacy policy and a contact page. You'll also need a few other links to make the site appear more useful - articles work well for this. You can get articles from directories such as EzineArticles and it's OK to use these so long as you abide by their terms and keep the author's link live.
• Free gift
  
  Most people find that offering some kind of free gift helps to increase the number of people who subscribe on your landing page.
  
  What you offer will naturally depend on your market. It's best to create the free gift yourself - so long as you know your subject, it doesn't take long to create a free report and turn it into a PDF using one of the free tools available online.
  
  Audio files work well and are again easy to create - maybe phone an expert and record the call on Skype (with their permission of course).
  
  The more valuable you can make your free item, the more people will want it. Of course, once they've got their freebie it will still be up to you to keep them interested enough to keep reading and responding to your emails.