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FAQs about My Lenses, My Traffic and My Secrets to Success

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 20 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #244 in How-To, #2443 overall

Donates to Room to Read

Rated G. (Control what you see)

Answers to your questions about laptop bags, my income and how to make top-ranking lenses.

 

I get a lot of email from the readers of my Funky, Chic and Cool Laptop Bag lens as well as new lensmasters wanting to know the secret to my success :)  I really enjoy these email as most of them are friendly, earnest and engaging.  But I am often not a very speedy email correspondent.  So, I thought if I created a FAQ then some of you might get your answers sooner.

I still encourage you to email, but please forgive me if I don't respond immediately! 

Designers - If you would like your bag or sleeve reviewed, please read this!

Photo Credit: "???" by charles chan* 

Do you have a favourite laptop bag? 

No. :)

I do have favourite bags for specific occasions. See next question.

Do you use a different laptop bag every day? 

Yes and no. If I am reviewing a bag, I give it a real-life stress test by using it on my daily outings, e.g. to the office, to a client visit, on a business trip. I try to use it for a week, but if the bag is driving me crazy or simply doesn't fit my work habits, I will only try it for 2 days.

That being said, if I don't have a bag to review in my review queue, I tend to operate in one of three laptop bag modes:

  1. Casual Use: I have a Timbuk2 backpack that is probably my standard all-arounder. It is great for travel, working out of a coffeeshop, conferences, etc. It has a little design quirk and isn't 100% waterproof, so when I'm bumming around vancouver in the rain, I make sure my laptop is in a waterproof sleeve.

  2. Client Meetings: I typically carry a nicer, more professional bag to client meetings. I am currently using the the Rawlings Messenger Bag. It is comfortable, relatively light for a leather bag, holds a fair bit, is a great conversation starter and doesn't get dirty (my original funky Steve bag from Case Closed is really showing the dirt and wear from travel).

  3. Quick Meeting: Sometimes, I just want a sleeve if I'm going to a quick meeting or over to a friend's place. I am currently switching between a iSkin SOHO Laptop Sleeve and the Archetype from Tom Bihn. I've also used a sleeve from Pinder Bags before which I liked, but gave away.

I have to admit, I am quite spoiled for choice. I could get away with not having the sleeve - but I do like having a client-facing bag and then a bum-around bag.

Photo Credit: Mini by eliazar

Will you sell me one of your review bags for cheap? 

No. I tend to give away my review copies to friends, colleagues and family. I am considering holding a couple of contests on my laptop bag lens to give away review bags to readers, but I haven't worked that out yet.

Photo Credit: Untitled by :Damien

Do you know of any funky laptop bags with wheels? 

You know, a surprising number of people ask me that question. So I did a little research. It seems there are a few. Check it out!

Also, I have finally reviewed a wheeled laptop bag - the Stafford from Clark & Mayfield. I hope to have at least one more in the next month or so. If you are a designer/manufacturer and want your wheeled laptop bag reviewed, contact me!

Venezia Collection Veroncia Business Case on Wheels

Amazon Price: $485.00 (as of 08/07/2008)

THE TRANSIT TOTE

Amazon Price: (as of 08/07/2008)

I'm a bag designer and want my bag reviewed on one of your sites. How do I make that happen? 

It's thanks to you designers that we all look a little cooler lugging our technology around. I want to feature as many laptop bags, totes and sleeves as I can.

There are progressively more complicated steps you can take to get a review. They are as follows:

  1. Email me! Use the link at the top of this lens. Super-easy - we've made contact and I put you into my queue. Warning: this queue is very long. It helps if you can write something snappy about your bag or sleeve.

  2. Once we've made contact, it helps if you pull together and email a media kit about the sleeve or bag you'd like to have featured. That saves me a LOT of time in trying to find all the specs and capture the product shots. Great photography is important. Inside and outside shots, if possible. The more detail you can provide, the easier it is for me to write the review.

  3. Send a review copy of the bag or sleeve. I put it to the test and then I write a review. (Note: I don't return review bags or sleeves (unless its like an "art piece" or something :)). Please note, it generally takes 3 to 4 weeks from the time I receive the bag to the time a review appears. This allows me time to try out the bag, plus accommodates my work and travel schedule. I love testing and trying bags, but it is not yet my day job :)

My review policy: I will give preference in my review queue to a designer who sends a laptop bag or sleeve. I feel that's fair. Why? Well, it's a bigger commitment on the part of the designer and to me that's a reflection of their customer service which, to me, is just as important as the bag. And also, it's easier to review something you can touch. That being said, if you don't want to send a sleeve, it's totally fine. The specs and photos in Step 2 are paramount, then.

Transparency for My Readers: I will always state if I have received a review copy of a laptop bag or sleeve.

If you have any questions, I'm happy to answer them!

I just started my lens. Now what do I do? 

Kimberly's lens is the best ever lens on what to do next! She is the smartest, most engaged lensmaster I know and generously shares everything she learns. Visit her lens!

Plus, Randy has written a great lens on what he looks for in a lens before he "blesses" it. Randy is one of the SquidAngels who makes sure that great lenses rise to the top.

Note: the image is from Kimberly's lens

How do I make my lens as long as yours? 

Or .. how do I put content on my lens?

I get a lot of people asking me how to add content to their lens. You add content to a Squidoo lens via a "Module". There are several dozen different types of modules.

To get started, check out this great Squid-cast from boredofeducation on How to Add Modules!

Plus, you should also check out Margaret's "How to make your first Squidoo lens" lens. Great stuff!!

Finally, check out N376's excellent lens on many different Squidoo modules. N376 highlights a number of the more popular modules and when you might want to use them in your lens.

Are there other resources you recommend for a new lensmaster? 

Why, yes, there are! I surveyed some of the most prolific and successful lensmasters. These are the places, both inside and outside of Squidoo, that they recommend for hints and tips to create great, profitable lenses!
Lensography of thefluffanutta
thefluffanutta has been building lenses, cool Squidoo tools and other resources. He has a number of resources listed here that both the new and experienced lensmaster will find helpful!!
SquidooCool.com - The blog to be an expert lensmaster!
SquidCool.com is a blog written by talented lensmaster Mr. Lewis Smile. Great stuff here!
Squidoo Magic
Written by master lensmaster Susanne (aka surfsusan), she writes about driving traffic to lenses as well as spicing up the appearance of your lens with graphics and CSS.
The Squid Suite Headquarters
Euryale has started a great series called "The Squid Suite A self-guided tutorial about Squidoo". She's written a lot about the economics of Squidoo as well as what it is to be a good Squidizen. Check out her series as a start to becoming a top notch lensmaster.
Squidoo Tagging Tricks: (how to get more visitors and a better search engine ranking using only tags)
Mr. Smile has also written a tutorial on how to use (and not abuse) tagging. From the lens .... "Adding tags to your lens is a great way to get found by more people. Through Google, through Squidoo Search, and through lensmasters clicking on their own tags links.Basically, tagging is very very good. But only if you know what you're doing.So... get learning :)"
SquidUtils - Utilities and Tools for Squidoo Lensmasters
Created by thefluffanutta, SquidUtils.com has complementry utilities and tools for Squidoo Lensmasters. Tools include: the advanced dashboard, lensmaster feeds, plus Amazon links and feeds.
A Squid Angel Shares His Thoughts
Randy is a Squid Angel. The angels function as guardians of Squidoo - finding the best content and "blessing" it as well as rooting out the spam. In this lens, Randy shares what he looks for before he blesses a lens - some great advice!
Basic HTML for Squidoo Lenses
Want to dress up your lens with some HTML? Glen goes over the basics of which modules will take additional HTML tweaking as well as how to add additional images and make your lens your own.
Squidoo Tips from a Giant Squid
bdkz is a master lensmaker! She has over 300 lenses and is both an angel and a giant Squid! She has a number of great tips about how to make a truly great lens.

I love your lens. Will you help me with mine? 

Thank you! I would love to help, but I would spend all day doing that and that would make my clients very unhappy. Fortunately, there are a number of smart, friendly, helpful and funny people in SquidU. Have you been there? If not, go now!

And make sure you check out the "Critique Me" section in the forum. You can post your lens there and people will post feedback specifically for your lens. It's a great community!

There is also a great article in SquidU entitled How to Get and Give Help. Check it out!

Do you make any money? 

Yes. Between all my lenses (I have 7), I make between $30 to $250 a month, depending on the month (those just after the holidays tend to net me a bit more; during the summer it has settled to about $150 a month). I donate a portion of my proceeds to "Room to Read".

Another question is often "Which modules make you the most money?". I'm not 100% sure because of the way the stats are done. But, you can read the Squidoo FAQ (#12) to get some more info.

Finally, make sure you visit Eurayle's Lens on Squid Theory! She has some fantastic insights on making money using Squidoo, how to tell which modules are making you money, and just being all around super-smart about the economics of Squidoo. Seriously - go there. Now!

Photo Credit: Nrbelex

How much traffic do you receive? 

Again, it depends on the week. I receive between 6000 and 9000 visits in any given 7-day period.

Update: after the holidays, this has settled in usually around 8500 or so. I'll be interested to see how the new layout impacts both search engine traffic and cross-linked traffic.

Update 2 (May 08): my traffic has fallen certainly since the holidays and the beginning of the year. I'm back to just over 6,000 a week which I do find a little surprising. My rank in Google remains solid, so not sure if this is seasonal fluctuation or a trend.

Update 3 (Aug 08): I'm hanging pretty steady at about 6800 a week unless there happens to be a direct link from a high profile site.

Photo Credit: Hamed Saber

What is your secret to your lens? 

There are three :)

  1. Focus on content. People really want a unique point of view, from people like them about topics they care about. So, find something you're passionate about and have some expertise in and write about that. I don't do a lot of crazy SEO. I don't try to game the system. I just write good content that people like. I mix up content that doesn't make me any money (i.e. the text modules) with some Money Makers (amazon, ebags, etc). But it all comes down to writing something interesting. Seth actually published an e-book on this recently (I like to think I provided a bit of inspiration). Definitely with a read!

  2. Personally, I don't think you can *focus* on making money (though I do think you can make money). There are a number of "money maker" lenses and I know that people just create a lot of links in those modules and wonder why their lenses don't do well. I believe that readers see through that and reward good content with the click through.

  3. Link out .. Even if the links don't "make money". Some people won't link unless it's an affiliate link. I think this is a disservice to your readers. Your readers don't care about lensmasters making money - they just want to find what they are looking for.

I've expanded on a couple of these in SquidU:

Does the Title of Your Lens Matter?

How did you choose what to write about?

Also important to note, it took between 4 to 6 months from when I first started writing the lens to achieving good search engine, traffic and income results. You must be patient!

Photo Credit: A Touch of Glass

If I give your lens 5 stars, will you give my lens 5 stars? 

Or .. if I favorite your lens, will you favorite mine?

No.

Why not?

1. It contravenes the terms of service of Squidoo. Read http://www.squidu.com/Lensmastery/starratings for more info on the problem of star-rating swaps.

2. I think it does both my readers and yours a disservice. People read Squidoo looking for good info. If we're rating as "high quality" things that are mediocre, why should readers continue to come here.

3. It hurts the entire Squidoo community. Squidoo *is* a community of experts - people who are sharing a little something of themselves. By unnaturally inflating poor quality lenses, it devalues the entire community which is bad for all of us.

If your lens is high quality, it will get rated highly. Also, stop stressing out about star ratings. :) I've been doing this for 2 years now. My lens only has a 4-star rating and it has been in the #1 slot for a while. So 5 stars isn't the ultimate goal. Fostering a community of readers who value the expertise you share, to me, is the ultimate goal.

Photo Credit: visualpanic

Thank you for stopping by! 

I hope this answered some of your basic questions - these are the ones people ask me the most frequently. If there is one you have that you don't see here, please leave a comment. I have these set on "ask me first" because I'd like to be notified - so don't be concerned if your question doesn't show up right away!

susanelainegalloway

Thanks for the "insights" sometimes we can´t see "the Forest For The Trees".
Nice tips point taken. Have a great Holiday everyone take carexxxx

Posted July 05, 2008

ShannonC

Great info, your lenses are all top quality :)

Posted June 14, 2008

jstonedotorg

Great Lens. Maybe my next lens can get that kind of traffic, but I'm not going to hold my breath. ;-)

Posted June 04, 2008

Margaret_Schaut

Kate, there is no question that you are the #1 lensmaster on Squidoo, and an inspiration to everyone. I have no doubt you'll be popping me out of the top spot in no time flat once again! In fact, #2 has long been considered the #1 spot, only because you've camped out at the top for so long. We love you Kate, and thanks for pointing me to my FABULOUS laptop bag!

Posted March 27, 2008

archetekt

Thanks for this great info!
I like your traffic stats,
I was so happy when my smoothie recipe lens
had over 300 in a week. This is
inspiration to do better.

Posted March 22, 2008

 
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mynameiskate

About mynameiskate

As the lensmaster of the popular "Funky, Chic and Cool Laptop Bag" lens, I get a lot of great questions from readers - both about laptop bags and Squidoo.  I thought it would be good to share some of that Q&A.

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