6 Secrets of a Winning Product Launch

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Sell more. Be happy.

So what's a Launch Clinic?  Launch Clinic was started with three guiding principles.  First, to work with people I like to work with.  Second, for the business to be completely portable (for personal reasons).  Third, to make a profit (afterall it's not a hobby).

Launch Clinic, as a business, delivers product launch training online to emerging technology companies at an affordable price.  By delivering training online, we've created exceptional convenience for our customers, we can reach far more customers more efficiently, and we can do it at a lower price.

Our motto is "Practical and Tactical" and we cater to the companies that need help now.

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6 Secrets of a Winning Product Launch 

Why only 6?

How did we arrive at the 6 secrets? We started with a big whiteboard. Then we started listing products we've launched. Then we ranked how well we thought those launches did in terms of building sales momentum. Next we started to identify clusters of things we did that were common across the best product launches. The results became the 6 Secrets of a Winning Product Launch.

Secret 1: Match Product Capablities to Market Needs. This is probably the most common failure of emerging techs and it can be fatal.

Secret 2: Power Positioning. Making sure you are broadcasting the frequency that your customers are tuned to.

Secret 3: Setting Launch Goals. Establishing what you want to accomplish so you can determine whether it has been achieved.

Secret 4: The Power of Leverage. Finding as many cost-effective ways possible to expand your influence.

Secret 5: Priming the Pump. Getting your market and your value chain climbing the walls with anticipation.

Secret 6: Timing to Maximize Sales.

For more on the 6 Secrets of a Winning Product Launch visit www.LaunchClinic.com.

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by daviddaniels

I'm Dave, the founder of Launch Clinic


My experience in launching software products is extensive and I have the scars (and gray hair) to prov...

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