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Law Firm Internet Marketing

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A Quick INSIDER Look at Internet Marketing For Lawyers

This lens is provided by LawyerBillingTips.com 

Internet marketing - getting your website to reach prospects and convert them into customers - is often a lot harder than it sounds...

And as a law firm, you need to reach your potential clients at their precise moment of need. If they can't find you, they'll find someone else.

This is where the most common questions about internet marketing start to hit home for so many professionals that haven't had a previous experience with marketing themselves on the web. Questions such as...

"How Do I Get My Site on Google For a Certain Keyword?"

"Why Is Nobody Visiting My Website?"

"What Should My Site Look Like?"

"Where Do I START?" 

If that sounds familiar - then you're in luck. I've just written a 13-page report on how internet marketing, search engines, conversion, traffic generation and all of that stuff actually works.

And it's freely available.

Pick up your copy right now, at: http://www.lawyerbillingtips.com/law_firm_internet_marketing.html

It's well worth the read.

You can also download the PDF directly, at http://www.lawyerbillingtips.com/pdf/InternetMarketing101.pdf

Enjoy... 

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Lawyer Billing Tips - Maximize Your Firm's Profits
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This page explains the major benefits of accepting credit cards as an attorney who bills clients by the hour.

3 Search Engine Myths

1. You Can Somehow Pay Google to Get a Top Organic Listing.

Reality: Google specifically offers "pay-per-click" advertising for people wishing to pay for traffic on its search engine, but it will not manipulate its natural search engine algorythms for any amount of money, as the credibility and relevance of their natural results is what drives the business model.

2. If You Stuff a Keyword Into Your Page or "Meta-Tags" Enough Times, Google Will Rank Your Site For That Keyword

Reality: Google specifically ignores "meta-keyword tags" at this point, and it's advanced algorythms can detect un-natural usage of any given keyword.

The best strategy is to write excellent content for your visitors, and not search engines.

3. You Need to Build Your Pages in an Exact Format In Order to "Optimize" Them Correctly For Google To Rank Them Highly

Reality: While on-page content has SOME bearing on your rankings, the truth is that the search engines actually factor in the number of relevant, EXTERNAL (off-site) links that point to your content as a better guage for determining how to rank your site.

Therefore, the more popular your site seems among authoritative sites in your market, the higher your rank will be.

Find out much more in my free guide, "Internet Marketing 101 - For Lawyers".
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