How to Create a Lead Capture Page to Skyrocket Your Income

If you are not using an email autoresponder service with your lead capture page as part of your marketing system, then you are guaranteed to fail with your marketing strategy. The importance of creating an effective online marketing strategy is a subject to discuss in another article. For now, this article will be about designing an effective lead capture page.

When creating your lead capture page, always keep in mind that you are providing a solution to a problem. It is easier to design a lead capture page from your readers point of view. Whatever current problem your reader is having in their life, they are looking online for a solution. Based on the content you provide on your lead capture page, your reader has been shown you have a solution to their specific problem.

A capture page has 5 essential components that need to be in place in order to be effective. These specific components are a tried and proven formula. In order to get the results you seek, it is important to follow these very simple guidelines.

Component One: The Headline

It is beneficial for you to begin your capture page with a question before the headline. This question is not necessary, but it is a good way to keep your reader's attention. Make sure your question is parallel with the actual headline. The headline of your capture page is the most important piece of content to create. Take your time with creating the headline, because what you write will determine if your visitors are comfortable enough to provide you with their name and email address. Now the headline doesn't have to be long, usually just eight words, but the words have to be catchy.

Usually, the famous "How to" is always a great way to begin the sentence of your headline. Your readerr will know exactly what they will get from filling out your opt-in web form. 

Here is an Example: 

"You're About To Learn "How To"...." 

Following your headline will be a few sentences to give your reader a little more information about what was said in the headline. 

Component Two: The Body 

It is essential to provide your visitor with some of the benefits they will receive in exchange for their personal information.  Summarize all of the valuable information your visitor will receive once they have access to what is on the other side of the capture page. 

Why would they provide you with their personal information if you have already given away all of the valuable information front?

Here is an Example:

Inside you will learn...

• "Benefit #1"


• "Benefit #2"


• How to use a "Benefit #3"


• Learn How to "Benefit #4" 

Make the body of the capture page look clean and organized. The colors and the fonts in your capture page should not be outrageous, because your visitors will definitely flee from your capture page.

It is not necessary to provide too much content such as biographies, information about your company, or product features.  One last thing, do not ruin your message by adding banners.

Component Three: The Opt-in Capture Form

The headline should be announced again right above the opt-in form.  Doing so, will remind your visitor of the benefits they will receive from you after they complete the capture form.

It is mandatory for your opt-in form to collect a valid email address and name from your interested visitor.

Requesting the visitor's last name, phone number, and address is not necessary at this point, unless you plan to send them something through direct mail. If you ask for additional information too soon on your opt-in form, it is likely that the conversion rate of your leads will be very low.

So just focus on your opt-in form by requesting the first name and email address of your visitors. This will be enough information to place your visitor in your marketing funnel.

You can discover how easy and affordable it is to create a professional capture page in minutes by using a custom web form generator with AWeber. With AWeber, you can collect up to 25 custom fields in addition to the standard name and email.

If you are on a tight budget, then Instant Squeeze Page Generator is a decent service to use for free until you can afford to pay for the best online marketing tools for your business.

Component Four: The Call to Action

The call to action in your lead capture page should entice your readers to take immediate action, by requesting additional information that can be accessed on the other side of capture page. So many people make the mistake of putting the word "submit" on the opt-in form button. This might sound weird, but doing so is a HUGE mistake! A better combination of words to use is: "Get Free Access".  

It is very important to include a strong call to action on your capture page.  Your visitor must make an immediate decision to fill out the form to get accessed to your valuable information.

Here is an Example:

Just use your first name and a valid email address as your password - then click the "Free Instant Access!" button to enter. 

Component Five: The Terms and Privacy Policy 

A privacy statement must to be included on every lead capture page you create. This gives your readers an opportunity to trust you, because they are guaranteed that their personal information is not going to be sold or rented. Another bonus that the terms and privacy policy agreements display your professionalism and expertise.

Now you know about the five tried and proven components of an effective capture page. Apply this knowledge to your website and you will immediately get the positive results you seek with build a successful marketing campaign.

Once you have captured your visitors' information, you will be a welcomed guest by directly and indirectly sharing valuable information with them until they decide to purchase your products or services. It is important for you to be in complete control over the information you provide to your prospects. Now you know why using a lead capture page and getting permission to follow up with your prospects is so powerful!

Stay tuned for more marketing and business building advice help you build a strong foundation for your growing business.

Stacie Walker works with professional leaders and successful entrepreneurs in the small business, home business, and online business industries.

She is a Business Consultant and the founder of Woman in Leadership LLC, a company that offers valuable business advice and marketing strategies to help improve the skill set of entrepreneurs in any industry.

Be sure to sign up today for her free bi-monthly newsletter for a bit of inspiration and online business advice at: http://www.WomanInLeadership.com

For a limited time, Stacie has decided to offer her valuable marketing courses to new members at no cost. 

If you are willing to learn how to take your business to the next level, then become a member at: http://www.EssentialMarketingSuccess.com