How To Make A Lead Capture Page

1) A dependable autoresponder. Without one you are passing up the chance of creating a relationship with potential customers and you are allowing them to leave your site without a reason to return. There are numerous autoresponders out there but I would like to suggest two that have a very good track record.

GetResponse or Aweber Keep in mind these are just suggestions. It is important to find an autoresponder that is right for you.

2) An offer for potential customers such as an informative ebook. If you don't feel you have the skills yet to write your own ebook you may want to look in to Private Label Rights (PLR) material. To get started you can find some great free PLR material at PLR Wholsaler or just google PLR and see what you come up with. You will then either want to sell this product and attempt to get subscribers from your thank you page-or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

3) A check out service. You will require a way for your customers to pay you. You may want to consider PayPal or
ClickBank ClickBank. I would recommend PayPal as it is one of the most widely recognized payment processor and it is extremely user friendly.

4) A set of graphics. Including, but not limited to, a graphic header, a check out button, background wallpaper. Using the check out buttons found on the Paypal site is highly recommended because, as stated above, it is widely recognized.

5) An last but certianly one of the more important essentials is a place to host your lead capture page. Dreamhost is a great web hosting company. They have been around for 11 years and are still going strong.

Start with these 5 essentials and you will be well on your way to creating your very own lead capture page.

There are three major ways in which you can increase your lead capture page conversion rate. Lead capture pages created by professionals usually include these three elements as well as a few others.

1) Personalization. This is usually done in two ways:
providing a photo of yourself and
adding your signature to the bottom of your lead capture page.

This drastically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who will not be around when they need help or if they want to return the product.

2) Using black text or a white layout.

Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

3) Offering a free report or ecourse.

This will greatly increase your conversions as it gives your customers a chance to judge your work and ideas before they make a purchase. You will then have the opportunity upo-sell to them later or to generate income from affiliate sales.

In addition to these three general ways to increase conversions you should always offer a guarantee with your product.

Follow these steps and you will significantly increase your lead capture page conversion rate.