5 Reasons You Need Lead Management
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Increase your sales velocity with Lead Management.
Break through your sales performance barriers!
Do you want to acquire customers? Then you need a lead management solution.
1. CRM is NOT customer acquisition
Read the acronym--Customer Relationship Management. When you attempt to acquire a customer from a lead you have neither a customer or a relationship.
Lead management is the difference between servicing a relationship and creating a relationship.
Lead management is the difference between servicing a relationship and creating a relationship.
2. One call closes are bullshit!
Sure, it happens, but they never become customers. 80% of leads/consumers close after the 5th call.
How many calls does it take to make a relationship? How many of your leads get 5 calls.
Now, you do the math. How much production did you lose last month?
How many calls does it take to make a relationship? How many of your leads get 5 calls.
Now, you do the math. How much production did you lose last month?
3. Sales people can't pick leads
How much time is wasted picking what to work on? We already know it is contact rate and persistent relationship building that closes all leads.
Read my article on Why quality doesn't matter to learn how to make this inefficient behavior even less important.
Read my article on Why quality doesn't matter to learn how to make this inefficient behavior even less important.
4. Leads need to be nurtured
68% of sales people that become trusted advisors get the deal
73% of sales teams do not have a process to re-qualify or re-visit leads
80% of sales close after the 5th contact
40%-68% of disqualified leads became qualified within 12 months
73% of sales teams do not have a process to re-qualify or re-visit leads
80% of sales close after the 5th contact
40%-68% of disqualified leads became qualified within 12 months
- Lead Nurturing
- Brian Carroll, startwithalead.com
5. Load and shoot and Your Sales Velocity will Increase
No distribution, no lost leads, selective lead distribution creates a highly responsive customer experience.
Watch performance tempo go from 15 calls per day to 80 calls per day with the same quality, just less waste.
You know I always give you more than you expect. (By the way, you should try this with your customers--they love it!)
Watch performance tempo go from 15 calls per day to 80 calls per day with the same quality, just less waste.
You know I always give you more than you expect. (By the way, you should try this with your customers--they love it!)
- High Velocity Sales
- Bill Rice, Lead Management Newsline
More...
- You know I always give you more than you expect.
- (By the way, you should try this with your customers--they love it!)
6. You can actually make business and sales process decisions with FACTS.
- Optimize Lead Buys
- Bill Rice, Lead Management Newsline
7. It will make you better than your competitors
- + Faster
- + Leaner
- + More Responsive
- = MORE CUSTOMERS
- = MORE MONEY
BetterCloser.com
Turning More Prospects Into Customers!
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Give me your thoughts and knowledge about lead management. It is such a young concept we can all learn from one another.
by wmrice
Bill Rice is the CEO and co-founder of Kaleidico an innovator in customer acquisition and lead management technology.
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