Leads Online | Get Consistent Quality Leads Every Day

Here are my observations for the best formula for lead generation and online marketing for home care, elder care, and senior service providers:

Website or Landing Page:

The website or landing page that home care agencies are directing traffic to must have the following:

1. A COMPELLING call to action. This means that there is an opt-in box to collect email addresses and names on the home page of the site, and there is a REALLY good reason for the consumer to WANT to give you that information.

2. Search Engine Optimization throughout the site.

3. Social Media integrated into the home page and throughout the site.

4. Contact information clearly displayed on the home page and throughout.

Social Media Marketing:

1. A comprehensive Done-for-You Social Media Marketing program that includes 13 account set ups (well beyond Facebook and Twitter), and all content provided for the home care agency.

2. Participation and team commitment to contributing events, programs, and agency highlights to the social media marketing team.

3. Weekly Blogging and account maintenance. Keyworded content.

Videos:

1. Multiple short videos submitted weekly to 40 accounts under different titles, keywords, and descriptions.

Local Business Listings

1. 9-10 local business listings on various submission services, all keyworded correctly, and with additional content as allowed to maximize the effectiveness of the listing.

E-Newsletter Marketing

1. A branded and customized e-newsletter with dynamic content sent out to all prospects, clients, and professional referral sources on a monthly basis (minimum). All of this can be Done-For-You and integrated with website or landing page.

Article Marketing

1. Monthly article keyworded correctly- sent out to over 40 article marketing sites. Rotate titles, content, description and keywords.

Acute Need: The Owner/Marketer Needs to Have a Good Understanding of the Process

Online marketing and lead generation is a complicated task. As experts in this area we know that the owner or marketing professional must understand some aspects of the tremendous amount of work involved in producing visible results.

This means that the website, social media program, video submission, blogging, e-newsletter process, business listings, and article marketing programs not only all work together, but also require consistency, relevancy, and a continuity.

Content must build upon itself over a period of time. Perfect lead generation for quality leads is not an "instant gratification" game like Pay-Per-Click, and I'd dare say that in most cases, Pay-Per-Click does not commonly produce quality leads, especially if proper "follow up" procedure is not in place.

If you've spent the time to research your keywords properly, you know that in order to succeed, your keywords must be able to bring in enough daily traffic to allow for adequate conversion, are low enough in competitive pages to allow you to get to the first page successfully and are relevant to people who want to buy from you. That's the essence of list building.

Don't' get too carried away with keyword research at the expense of your strategy. Your goal is to attract quality potential paying customers with a lead capture system. List building is about taking prospects through an automated follow up system that allows them to trust you enough to prefer buying from you over your competitor. If your keyword selections are too competitive, you could be spinning your wheels waiting to get to the top while more experienced or wealthy businesses continue to dominate the top of the list.

The correct keywords must be profitable
A keyword such as "free dog training" might bring you 1000 results a day and put you on page one but how many of them will actually purchase something from you? If I'm searching for free stuff, I'm not looking to pay for anything. It's great for traffic but not necessarily for profits.

Check the ads online for profitable keywords
If the list building keywords you choose have a lot of ads on pay per click, and are several pages long, get excited the keyword is definitely working.

You must beat the completion at their list building game
Here are five key tools for beating the pants off your competition. If you have chosen a relevant keyword that is seen as profitable, you now need to get your site to the top of the first page, (or at least on the first page).

1. blogs with the keyword in the title
2. press releases with SEO content
3. Articles (at least 30) with SEO content
4. Videos on major online outlets
5. Back links to relevant websites (authority sites, social networks etc.).

These five factors will ensure that you are covered in terms of distribution of message. Now you must prep your site to reflect your keywords. List building requires a strategy of leading the targeted reader through the steps to an eventual sale, but the best part is having the opportunity to sell at your pace to a captured audience.

This is a start to getting you more online leads. This is very important because the only way the folks who have money to buy your product will know you are there is if you are easy to find or someone who knows you tells them that you exist.