Leaflet Printing Supports Business Promote New Product

"In this situation we decided that promotional flyers would be more preferable over advertising such as TV and online adverts, because you can place loads points concerning the product on leaflets."

He explained his circumstances over the telephone to his leaflet printing UK company, and told them his budget for the leaflet printing. His budget was of a reasonable amount, which meant that they would be able to cover a huge region of their target Edinburgh. Following making a selection based on how much space they required, they made the decision to select full colour flyers. A5 paper printing is the most popular dimension for leaflets, and it is the most popular size for leaflet distribution.

"We wanted to make sure that our promotional flyers was of a more desirable quality. My opinion is that when you pickup flyer printing from a company, based on the leaflet material you are able to figure out what they spend on their marketing, or what quality of service they provide, all by feeling the thickness of their business leaflets."

Subsequent to investigating lots of full colour flyers illustrations they went for 170gsm gloss. This was an excellent selection since 170gsm is a good quality printing material to pick, seeing as nearly all business leaflets are printed on 130gsm gloss. Subsequent to two proofs, they received the leaflet printing UK company to go to print with the flyer designs they had created. All the full colour leaflets was sent by courier to their office, within three fortnights all the 70,000 leaflets were handed out door-to-door.

However in order to measure the outcome you are getting from your full colour flyers, it is vital to position either a reference number, or a coupon so that you can track if a customer has received your flyer. He had requested that a special offer and flyer batch no. be placed on, this was on the back left corner of his promotional leaflets. In order to get any special offer you needed to hand over one of the colour leaflets to a worker. This was a wonderful technique of getting the consumer to hang on to the leaflet until they required the service.

"The leaflets only required a month or two to distribute. The response was instant. The phone rang lots more, and it all happened at the worst period of the year. The leaflet made a couple of regulars change from our local competitor! The colour leaflet printing promoted a price match guarantee. It's at the present 7 weeks ago since the very last leaflet was posted out, astoundingly we still get customers bringing the odd one in."

The flyer operation using the leaflet printing worked well, and they are at the present scheduling their next leaflets operation in the Manchester area. This time they are going to canvass the region with seventy thousand leaflets.

" Later this month we are planning to do another leaflet drop operation using leaflets. The plan is to continue doing colour leaflets and handing out in the same district so that we establish some brand name. Additionally, we are altering the flyer design from time to time to keep it looking new. The special offers are also altering on the second bundle we send out. Hopefully, in the future we will manage a door to door campaign using leaflets every week."