Learn How to Write Quality, Engaging Content

Before you even write your articles, consider doing your keyword research to find low competition keyword combinations that will be easy to rank for. There are hundreds of thousands of long-tail word combos that will draw the search engines to your content. Choosing keywords that are short and used more often in user searches will be much harder to rank for than those that are longer and used less often.

Use the Google Adwords Keyword Tool to find the long-tail combinations that are being searched on google.com. By using this tool you can narrow down your primary keywords to those that have very little competition, but enough searches to gain a good amount of targeted traffic.

https://adwords.google.com/select/KeywordToolExternal

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The title of your content is basically the same thing as a heading title on a web page. It is one of the first things a search engine crawler will pick up on while crawling your content. You will find that the title is one of the most important parts of writing your article. Be sure to create a catchy title based on the primary keywords you chose. However, be sure that your article will not be competing with your website based on the title. If you want your website to rank for a specific combination of words, DO NOT use those words in your title.

The words you choose for your article title will be present within the URL of the article and will automatically create anchor text which is good for the SEO of the article. You can see the anchor text on your author's page and within search results of the directories you submit to.

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Optimizing your article body content consists of writing in a way that is easy for people to understand and for search engines to pick up on. Many people like to stuff their primary and secondary keywords into an article thinking it will help improve rankings. It actually has quite the opposite affect. So, it is best to avoid keyword stuffing as it looks very unnatural and can make your content hard to read. In fact, search engines frown upon it because of the negative user experience it causes. They are all about making people who are searching the net happy with their search results.

For the article body, it is best to simply write in a natural,

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flowing manner. Pretend as though you are actually talking to someone and write down the words you are saying. Making the article conversational will ensure that the content is engaging for readers and natural looking to search engines.

The body should be about 450 - 550 words in length, so that it can be spun into unique versions for submission to various directories. Do not include any backlinks in this section unless the directory you submit to allows it. Many will allow it, but they might place a nofollow tag on your link.

For tips on writing quality content, article marketing and search engine optimization, visit ImproveSeoRank.