I love SEO!

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO on Wiki

1 - ) Let's start with the title.
Within your webpage, the title tells the search engine what your page is about, so make sure that the title of your web page contains the relevant keywords that your page is about.

2 - ) Make sure your title keywords are also in the body of your text. Do not overuse them because search engines will see this as keyword stuffing and can regard your page to be spam and thus decrease its ranking majorly.

3 - ) Use different titles for your sub-pages, otherwise search engines may think that every one of your pages are the same and this may penalise your ranking.

4 - ) Have lots of keyword-rich inbound links. Link building is usually the hardest and most powerful part of effective broad based SEO. The more links you have from reputable and popular sites, the more a search engine will think your site is of good quality.

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic.

This means doing things by the book, no spam, no hidden texts.

White hat SEO means taking the time to make sure your keywords are all in place, titles, building links, reciprocal linking and the manipulation of your content and site structure to obtain better search engine rankings.

White hat SEO is respected by other webmasters and seen as the ethical way to boost your web-page rankings.

"An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception.

As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,although the two are not identical."

Whitehat SEO Wikipedia Definition

Black hat SEO is the dark side of internet marketing.
Whilst not illegal, it is frowned upon at the least and regarded as spam.

Black hat SEO can bring in a huge amount of cash, but buy spamming and often tricking people, and usually it is not for the benefit of the visitor but for the black hat master.

"Black hat SEO tactics, also called spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service, whereas white hat methods are generally approved by the search engines"

"Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.

One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking."

Blackhat SEO Wikipedia definition

SEO MINDSET
"When I Launch a Site Now, I Know With 100% Confidence That It Will Soon Rank High In The Search Engines"
-Brad Callen