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What is Pay Per Click?
The Latest News on Law Firm Pay Per Click
Useful Legal Marketing Blog Posts
List of the Best Websites from Law Firms in the US
The Most Important Thing To Do For Your Firms Marketing.
Marketing Tactics Survey
My 4 Favorite Blogs
E-Newsletters: Helpful or Harmful???
Legal Marketing Sites
Great Marketing Books
Other Lenses of Law Firm Marketing
Seths Blog

What is Pay Per Click?

A quick overview.

Pay Per Click advertising has revolutionized many businesses in the last decade and changed internet search drastically yet many still do not know exactly what it is and how it works. The concept is quite simple but the strategy behind it can be very complex.

On every page of Google and Yahoo search results you see "PPC.", Pay per click ads appear based on the context of what you're doing. Search for "child support guidelines" on Google and you'll find plenty of information about how child support is calculated. But look over at the ads and you'll see that many of them belong to legal directories or law firms. Due to the past success of the Yellow Pages, these firms realize that the very best way to reach prospective clients is to find them at the same moment people are looking for them.

Pay per click is the alternative to firms that go maliciously seeking out clients facing legal problems and instead wait for the clients to come looking for them. For instance television advertising which has given personal injury attorneys the name "ambulance chasers."

The most appealing feature of pay per click is in it's name, you only pay if your ad receives clicks. Forget the days of signing a contract for thousands of dollars to wait it out and see if your firm gets calls from the Yellow Pages and too bad if it doesn't you still signed the contract and your ad is in the book until next year. This is probably the number one reason why the Yellow Page directories are loosing more and more clients every year.

Pay Per Click is based off of a bidding system. Depending on what you think a lead is worth you determine what you will pay for someone who clicks on your ad. If you have the highest bid and your ad receives lots of clicks you get the number one placement. The other great thing about pay per click is you can set a daily budget so when your campaigns meet their budget your ads do not show again until the next day.

Sound simple enough? It is simple to understand however you need someone who is experienced with Google Adwords and Yahoo to set up your campaigns correctly and maintain them on a regular basis. I will warn that there are several companies out there who provide this service and will set up their clients campaigns to receive the most clicks whether relevant to the company or not. Many companies will charge based on a percentage of what you spend every month. Companies that charge this way obviously want you to spend as much money as possible instead of using keywords that produce conversions.

I'm happy to answer any questions you may have regarding ppc and marketing so feel free to ask.

The Latest News on Law Firm Pay Per Click

Australian Law Firms Struggle Online: The Audit is designed to help law firms find new clients online through an integrated approach combining seo,pay per click advertising and website conversion optimisation. The Free Audit provides a full head to toe examination of a Law firm's Online ...
Law School Writes in Defense of Jobs With Salaries Below Minimum Wage: Larry O'Bryan, one of the firm's partners, said he's received about 32 applications for the $10K per year job, since posting it one week ago. He said that while the pay is low, the lawyer who is eventually hired will gain valuable experience.
Law Firm Search Engine Marketing: Strong SERP Placement Can Replace PPC: Especially when a Google report showed that when businesses rank highly in natural search results, they are more apt to swap pay-per-click advertising with natural search marketing successfully. According to Google statistician David Chain and Google ...

Useful Legal Marketing Blog Posts

"Lawyer marketing polluting the web": a post from Kevin O'Keefe the President of LexBlog, Inc. at Real Lawyers Have Blogs

List of the Best Websites from Law Firms in the US

Add your favorite legal website. The one you admire the most. The one your firm ascribes to one day be.

The Legal Marketing Lookout

Table of Contents

What is Pay Per Click?

A quick overview.

The Latest News on Law Firm Pay Per Click

Useful Legal Marketing Blog Posts

List of the Best Websites from Law Firms in the US

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The Most Important Thing To Do For Your Firms Marketing.

Marketing Tactics Survey

Thanks for voting! Now invite your friends to vote.

My 4 Favorite Blogs

E-Newsletters: Helpful or Harmful???

Are e-newsletters sent out by lawyers a helpful marketing tactic or do they just make the firm look bad?

Legal Marketing Sites

Great Marketing Books

Other Lenses of Law Firm Marketing

Seths Blog

The World's Biggest Marketing Guru

Reader Feedback

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