The fact is that for most of us who were educated in the good old public school system, were brought up being taught to focus on things like spelling, sentence structure, grammar and some writing and yet very few of us were ever really encouraged or taught how to write for the purpose of "communication."

Indeed we were taught to construct sentences to "sound intelligent" which usually meant a principle of the bigger the words we use the better. But in the world of writing for the Web and creating a lens, we find that most readers do not want to look at a lot of extraneous content that detracts from the message.

In fact what most Web users want is just to just simply understand exactly what the meaning or benefit of the message is to us. Is there something here for me or is there nothing here for me. The sooner your visitor understands the meaning of what you are saying on your Web page, the sooner they are likely to interact or respond.

Tip 1: The first tip I want to share is simply to write for the sake of your readers. Have you got a message to share? Sometimes when you are new to the Web, it can feel tough to get started. But if you really focus on topics that you know and love or have an opinion on, of course you have a message to share.

Tip 2: Understand that some of your best original writing will actually only be fashioned as you actually are in the process of putting your thoughts and words down. Try not to get stalled by telling yourself you have writers block. Personally, I don't believe writers block really exists.

Tip 3. When you work on a new lens, did you know that most writers create good high quality content over a period of time. Don't feel like you have to scramble to get something published the same day. That's why you have a "Keep this Draft" button on your dashboard. In fact, you will often come back a day or two later with enhancements to your article or content as you give your self some creative time before publishing. I recommend at least 2 day.

Tip 4. If at any point you find yourself stalling or feeling unable to write, then start by expressing short bullet points along a common theme. These can all be expanded on one you fashion your points into order.

Tip 5. When your story or content begins to take shape, feel free to fashion it in logical order AFTER you have written it. So many people never get started because they don't allow themselves the freedom to write without continually interrupting their creativity to go back and edit or worry about some spelling error. The best writing is born when you allow yourself the freedom to get all you want to say expressed without interruption. Editing and proofreading can be done at the end.

Tip 6. Learn how to write your content in the form of dialog. Let the content of your lens tell your story in natural communication styles.

We don't speak to each other the way we normally write. By the term "writing for voice" I am referring to writing similar to the way a professional broadcaster writes for their listeners.

Traditional printed copy tends to be written with much less focus on the reader because it is in print, the reader has the option of going over a story a second time. Broadcast copy that is written for voice, is written with much greater focus on the listener because it is written to be spoken only once. If it is not communicated well the first time, you've missed it because on the radio you generally can't rewind or replay what you've just heard.

But writing using natural dialog does something else for you as well. It can even project some personality or character into the message.

Tip 7. Spend some time working on your headline. Many professional writers spend as much as 20% to 50% of their time crafting their main headline because they know the importance it holds.

Tip 8. Once you've written something and worked on it until you are proud of it, then consider the flow of the content when you read it "out loud." This will help you discover any errors or issues with how it reads. A good practice is to send your lens to a friend or fellow Lensmaster to proofread for you and you can do the same for them.

Tip 9. Consider using some good supporting synonyms to flesh out the content. Use very compelling and descriptive supporting words. Here is a list of 148 muscle words you can refer to to help along your flow of dialogue:
http://www.searchengineworkshops.com/articles/muscle-words.html

Other quick tips:

- For readability, avoid complex sentences.
- Try to phrase your thoughts as simple as
- Make sure you say what you mean.
- Don't make your paragraphs too long
- make them smaller and easy to absorb.

- Try to work on eliminating sentences if they are unnecessary or don't contribute meaning.

- Try to always write in present tense.

Write good content and craft your Squidoo lens so that it will deliver useful information that you think your visitors will benefit from.

Focusing on creating high quality, useful content will find your Squidoo lens good favor with both your readers and the search engines who are actually using influences like artificial intelligence to detect and reward content that is well written.