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From the lens How Well Do Your Squidoo Lenses Communicate to Your Readers?.

  • shannon52805 Jan 22, 2011 @ 12:14 am | delete
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  • CarolSue Mar 13, 2008 @ 4:00 pm | delete
    Great tips on writing. I too am from "old school" writing and focus to much on grammer, spelling, etc which has a tendancy to make my writing less personal. I will work on your writing tips on actually "communicating personally". thanks
  • Susan Greene Feb 17, 2008 @ 1:56 pm | delete
    John,

    Good tips on writing Squidoo lenses, and they most certainly could be applied to writing one's website. I agree with you that web copy needs to be easy to read, conversational, even friendly. It's too bad that many companies feel they have to write in an impersonal, formal manner like their websites are to be graded by their high school English teacher. That style just doesn't fly on the web.

    Susan Greene
    www.SusanGreeneCopywriter.com

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John Alexander is Co-director of Training at Search
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