Niche Market Know-How

Hi.

My Name is Andre Anthony. As you can tell from my photo I'm no spring chicken and you can probably guess that I've been around the block a few times. So let me tell you a bit about myself.

I live in the ancient village of Irchester in the beautiful county of Northamptonshire in the UK with my wife Maxine, whom I've been married to since 1972. I have three grown sons and five...

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Niche Market Know-How

Hi.

My Name is Andre Anthony. As you can tell from my photo I'm no spring chicken and you can probably guess that I've been around the block a few times. So let me tell you a bit about myself.

I live in the ancient village of Irchester in the beautiful county of Northamptonshire in the UK with my wife Maxine, whom I've been married to since 1972. I have three grown sons and five grandchildren. My hobbies include acting with local amateur operatic and dramatic society, drawing, painting and, very occasionally nowadays, golf.

I'm by no means what you would call a guru (whatever that is) but I do have some pretty good credentials and experience gained from running my own business. In fact 4 businesses - one humungous failure (horrendous experience, great learning tool) and 3 pretty successful ventures, one of which I had for eighteen years before I got bored with it and decided to sell it off (at a profit, of course).

Before getting into "doing my own thing", I had a successful 17 year career in Purchasing and Materials Management with a number of high profile Multinationals. Negotiation, organization, administration and research were my thing and I got used a lot as a management trouble shooter.

Being a professional customer taught me a lot about the do's and don'ts of running a business which I was able to carry over to my own businesses.

I've gained a lot of experience and knowledge over the year which I now put to good use ferreting out products, tools and resources that will help budding Niche Marketers get their business ball rolling.