I worked in senior roles at content companies Knight-Ridder and NewsEdge, learning how compelling online content tells stories. Now I help organizations market with Web content. Yes, Web design is important. Knowing all the techno weenie stuff helps. But success on the Web has shifted. It's all about the content.

I'm doing my best not to take a "real job" again. I work as a writer, cons...

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I worked in senior roles at content companies Knight-Ridder and NewsEdge, learning how compelling online content tells stories. Now I help organizations market with Web content. Yes, Web design is important. Knowing all the techno weenie stuff helps. But success on the Web has shifted. It's all about the content.

I'm doing my best not to take a "real job" again. I work as a writer, consultant, conference speaker and seminar leader. My latest book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is a riff on using Web content to drive revenue and other action from Web site visitors. I am a contributing editor at EContent Magazine, a contributing writer at Product Marketing Magazine and my writing has appeared in such diverse publications as BusinessWeek, MarketingProfs, Competitive Intelligence Magazine, North American Review and many others. My first book Eyeball Wars: a novel of dot-com intrigue was published at the peak of the dot-com crash in 2001.

In my consulting work, I specialize in using online content to market and sell products and services to demanding customers worldwide. I lived in New York from 1983 to 1987, Tokyo from 1987-1993, Hong Kong from 1993-1995 and since 1995 I split my time between homes in Lexington, MA and Nantucket. While in Tokyo, I was a part-time model, specializing in the "young western businessman look" and did TV commercials, a movie, a comedy show and print ads.