About Me

Hans De Keulenaer is programme manager 'Electricity & Energy' at the European Copper Institute (ECI), a non-profit organisation working towards the support and expansion of copper and copper alloys' markets in Europe. His responsibilities at the ECI comprise strategic planning, market research, campaign development and programme management. Hans De Keulenaer obtained his Master degree in electrical engineering and MBA from the University of Louvain (Belgium). He has over 20 years of experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector. His current interests are sustainable energy systems, quality of supply, smart & age-adaptive building installations, energy regulation and the use of novel web-based technologies for B2B marketing.

Energy

An overview of introductory resources on sustainable energy, covering a list of blogs, books, magazines and reference sites. Now also including a list for video's and for discussion groups on energy.  I hope these lists meet your expectations. If...

Pros and Cons of Wind Energy

There is no such thing as a perfect energy source. All have their pros and cons. In this lens, we list an overview of arguments as found on the internet or in the press on wind energy. The intention is to make this lens part of a series. 

The Ultimate Marketing Campaign

Any (b2b) marketing campaign can be broken down in 4 steps: 1. Intelligence: know your market, industry, technology, target audience. Based on this, you can define goals for your campaign. 2. Develop a campaign kit: develop marketing collateral in the...

Green Social Media

This lens lists social media to support green causes.