I am founder of Idealog Magazine. My partners and I launched in December 2005 here in New Zealand to explore the creative economy and to give it a voice. Innovation is at the heart of a successful future - but it is complex. Individuals and organisations (and, increasingly, countries) struggle to create ideas that will work in the market. We wrestle with issues like intellectual property ownership...

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I am founder of Idealog Magazine. My partners and I launched in December 2005 here in New Zealand to explore the creative economy and to give it a voice. Innovation is at the heart of a successful future - but it is complex. Individuals and organisations (and, increasingly, countries) struggle to create ideas that will work in the market. We wrestle with issues like intellectual property ownership and speed. In New Zealand we struggle with remoteness and size - though from those lemons we are making plenty of lemonade.
My particular area of interest is in generating viable ideas concept, prototype and implement. My specialist area is in developing commercial media properties (Idealog is already New Zealand's largest distribution business magazine), Family Health Diary is a magazine style commercial format to promote medicines and wellbeing products and is one of the largest single advertisers on New Zealand TV. Eating Well is its sister product.
I learned the business of commercial creativity at the coal face in advertising agencies where I was creative director.
I also teach at Massey University's school of design in Auckland.