Josef on Squidoo

Josef Katz serves as the Vice President of Marketing for StraighterLine. He is responsible for putting in place marketing plans, strategies, partners and systems to bring the StraighterLine programs to market. Josef is a veteran marketer within the educational industry and has a proven track record of success. Prior to StraighterLine Josef was the Vice President of Marketing for Trump University w...

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Josef Katz serves as the Vice President of Marketing for StraighterLine. He is responsible for putting in place marketing plans, strategies, partners and systems to bring the StraighterLine programs to market. Josef is a veteran marketer within the educational industry and has a proven track record of success. Prior to StraighterLine Josef was the Vice President of Marketing for Trump University where he drove the University's growth and international expansion. Before joining Trump University, he served as the Executive Director of Integrated Marketing for Kaplan Test Prep and Admissions. While in this role he was an integral part of their direct mail, email, Internet, and relationship marketing initiatives. Josef's other experiences include providing direct marketing and data strategy for leading brands such as Intel, NASDAQ, Nestle, Volvo, Philips Electronics, New Balance, and Rogaine while working for Draft Worldwide and Fuel NA (part of the Euro RSCG agency network). Mr. Katz was elected to serve on the Direct Marketing Association's (DMA) Ethics Operating Committee. He is a member of the DMA's CRM Segment Advisory Committee and has presented at the DMA's annual conferences. Josef has judged the DMEF Collegiate Echo awards and is a member of Direct Marketing Idea Exchange. You can read Josef's marketing blog to learn more or follow him on Twitter and start a conversation.