About Me

Ray Edwards is a direct response copywriter and marketing consultant.

The Z List

Worth a look! There is no A list, so there can't be a Z list. Just good blogs. This page is now run by Ray Edwards. Add your own blog. Grab the list and put it on your site to grow your traffic (see the bottom and click on "Grab This List").&...

The Importance of Being Relevant

The reason most marketing doesn't work is simple: the people being marketed to don't care about what you're saying. This lens is about how you can become relevant to your customers, and how to stop doing things that make them ignore you. There are a s...