About Me

Do men and women do business differently? Absolutely and I should know, I've been both! 

Being proudly and openly transgender has given me a gift of understanding the differences in the way men and women communicate.

I have over 30 years experience in Sales and Marketing Communications and speak and write about this topic at every opportunity. I also have a passion for Public Speaking and was the founder and first president of the Professional Speakers Association.

I work mainly with women in business, speaking and chairing at conferences, seminars and trade shows and coaching in how to be Outstanding speakers and helping them to market their businesses more effectively - and helping men to understand women better.

TransHistory - A Colourful Past and Present

Trans men and women have been persecuted throughout history - mostly though ignorance.  This lens aims to put an end to the ignorance. People get so confused about us which is hardly surprising when you think about it - transgender, transsexual,...

Selling and Marketing to Women

Around 75% of all buying decisions today are made by women - yet most books and courses on selling and marketing still assume that the market is predominately men. This lens explores how to adjust your sales and marketing practices to better reach wo...

How to Develop and Maintain Great Business Connections

Networking as a crucial skill in business and yet most peope have never been trained in how to network and often fail to make any practicle use of their network contacts. Networking is NOT selling - networking is the skill in developing business conn...

Hippy Chick - My Favourite Music

The Music that defined a generation. I was fortunate enough to experience growing up mostly in London though that strange and magical decade from the mid sixties to the mid seventies - the Hippy Era. The resulting influence on my music tastes and my l...

Write and Deliver an Outstanding Speech

90% of business presentations are boring! That view is based on my 30 years experience as a professional speaker and sitting though thousands of speeches every year.  Is it fear of public speaking that causes this - or do people simply not take...

Small Business Marketing

This is an evolving lens - As a topic emerges that I find useful I will create a number of resources here to provide a starting place to research and discover how you can use the ideas for your business. The first is the Long Tail - which is the diag...

Public Speaking

This is the second of two lenses I have produced on Public Speaking.  The first is a "How To" lens - which expores my unique approach to Overcome Your Fear of Public Speaking and Write and Deliver an Outstanding Speech. This lens explo...

Pink Floyd - The World's Greatest Rock Band

This is not just a lens about Pink Floyd - this is a lens where you can experience Pink Floyd - from the early days of the UFO club in London to the final reunion at Live 8 and beyond through the eyes of a lifelong fan - My first live gig - June 1970...

SearchBigDaddy - Free Advertising plus Extreme Viral Marketing

You may have already heard about SearchBigDaddy.  Or you may be thinking "What on earth is this?" Whichever - If you have ambitions to grow your business - Please read this Lens I promise you when you have finished your will, like me, r...

Anti Aging Tips

Just started - lots more information to follow - please come back

Article Marketing Advice from Articles Biz

For over 25 years I have used articles as a primary marketing strategy and today with the growth in article directories and ezines, the scope for article marketing has never been greater.  However it is also hugely competitive. I now run my own a...

Rikki Arundel

Another initial work in progress - it will take a few weeks to get it up to standard - so do pop back from time to time to see how far I have got.