About Me

Have you ever seen the movie Baby Boom where the city-smart advertising exec inherits a baby and leaves New York City to start over in Vermont? What a fine example of knowing what we don't want as incentive to focus on what we do want in life. Just when things are at their worst, she invents a cool baby food product, turns her life around, becomes rich, figures out what's important in life, finds true love, and lives happily ever after. Ann Zuccardy's story is a real life Baby Boom.

Ann launched Vermont Shortbread Company in 1996 because she wanted to be a stay-at-home mom to her toddler daughter. The product gained a word-of-mouth (pun intended) following until a divorce in 1998 forced Ann to go back to work full time in the corporate world. Vermont Shortbread Company took a back seat to Ann's technical writing career and creating a safe, financially secure, nurturing home for her daughter became her top priority.

Full time work and single parenting left little time for Ann to develop the fledgling specialty food business. Nevertheless, almost a decade later, Ann continues to enjoy her career as a freelance technical writer while Vermont Shortbread has retained its small, loyal, local following.

In April 2005, Vermont Shortbread won a Mega Marketing Makever sponsored by author, Suzanne Falter-Barns of Get Known Now (www.getknownnow). Included in this package is over $4500 worth of goods and services from top marketing gurus.

Ann is a senior technical writer and food entrepreneur: an eclectic combination of left brain techno-nerd and right brain artist.

 

 

Are You a Shortbread Head?

Been getting your fill of foodie couture? If so, then you may have noticed that shortbread is on the rise again, giving way to the term "Shortbread Heads" (or "shortheads" for short) as a label for the rabidly insatiable fans of t...