About Me

I'm Chris Anderson, editor-in-chief of Wired Magazine. I wrote The Long Tail, which first appeared in Wired in October 2004 and will become a book, published by Hyperion, in early 2006.

The Long Tail

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the...