About Me

An in-house marketer for a socially responsible mutual funds company, Geoff Wisner is also an author and book reviewer with a specialty in Africa, the Caribbean, and environmental issues. His first book, A Basket of Leaves: 99 Books That Capture the Spirit of Africa, appeared in 2007. His work can be seen at www.indigocafe.com and www.geoffwisner.com.

Authentic stories for remarkable organizations

As advertising guru David Ogilvy once said, "You cannot bore people into buying your product. You can only interest them in buying it." If you work for a remarkable company or nonprofit, I can tell your story in a way that's clear, concise -...

Books that are hard to find (but worth finding)

Some of the most special books are those that meant a lot to you but are now out of print and all but forgotten. If you’re lucky, you have your own copy, but you’re certainly not going to lend it to anyone.  And yet the world should...

Books on Haiti

In December 1996 I traveled to Haiti as part of a cultural tour sponsored by Global Exchange. We visited Port-au-Prince, Jacmel, Cap-Haitien, and the voodoo shrine of Souvenance. I wrote two articles about that trip: Haiti as a Tourist Destination an...

It's about the copy

How much time have you spent tinkering with a logo, selecting a photo for a four-color print ad, or coming up with a color scheme for your website? Listen to me: It doesn’t matter. Well, it matters a little. A really bad picture could depress r...

Books to have on a desert island

The books listed below are some of those that I'd want to have with me on a desert island -- along with the Bible and Shakespeare, because they are inexhaustible. These are among the books that have meant the most to me and given me the most enjoymen...

Books on Africa

My first book, A Basket of Leaves: 99 Books That Capture the Spirit of Africa, is due to be published in 2007 by Jacana Media, a South African publisher. I'd like to highlight some of the exceptional books I discovered in the course of reading my way...