About Me

Rajesh Setty is an entrepreneur, investor and author based in Silicon Valley.

Rajesh currently serves as the president of Suggestica (a company that builds private and public discovery engines using Rawsugar technology) and chairman of Jiffle (a company that bridges the last mile between service providers and consumers). He is also involved in a few other companies in US, India and Germany as a board member or advisor.

Rajesh has written and published seven books so far with his first book being published at age thirteen. His latest book "Beyond Code" (foreword by Tom Peters) was published in late 2005. He blogs at Life Beyond Code where he has published more than 1000 articles on variety of topics that include but not limited to Entrepreneurship, Leadership and How to Live a Life Beyond Code.

Blogging Starter Checklist

Many of my close friends are entering the blogging world. I am so happy for them. I started blogging in Feb 2005 and I have learnt that we need to do a few basic things when we start a blog. I learnt it the hard way but you don't have to. I have put...

Distinguish Yourself

This lens is based on a series of articles on my blog called "Ways to Distinguish yourself." I started writing the series since Feb 2005. I am creating this lens to mark the anniversary for this series :) Distinguishing yourself is your answer to rapi...

The Power of Questions

Questions have great power. One right question asked at the right time can change the direction of our lives. Hence, the quality of the questions that we ask ourselves is VERY important. It is for the same reason that we need to choose our compa...

Mini Saga

A mini saga is a story that is told in exactly 50 words - not 49 or 51 but exactly 50 words. For me, this is a great exercise for the brain. I was first introduced to this by Daniel Pink via his book "A Whole New Mind". This lens is a collection of li...

Finding Inspiration

Reading is my passion. I read about a book a week. Over these years, there are more than a hundred books that have touched me in some special way. These books have played a valuable part in making me a better person - personally or professionally or...

Smile Please!

A good laugh can lighten the load, whatever it is. In this lens, I have a collection of links to several of my blog posts that can put a smile on your face. Smile Please! 

Life Beyond Code

Technology professionals worldwide are getting caught in a tsunami of massive commoditization. Technologies are changing very fast. What seemed hot today is not hot anymore. There is a constant pressure to give more, be more effective, be more effici...

Simple Things You Can Do

I have been writing a series called "Ways to Distinguish Yourself" since Feb 2005. The articles in that series focus on what one could do to become remarkable. The focus of this lens, however, is simple things we can do on a daily basis to improve ou...

Rajesh Setty

Everyone of us have a story inside us. No, It is not the same as what you write or read in the resume. I have observed time and again that you get connected at a deeper level with another person once you both exchange your "real" stories wi...

Suggestica: Suggestions from Trusted Authorities

Suggestica, in simple terms, is an encyclopaedia of suggestions from Trusted Authorities from Around the web. Imagine going to a site on the web that is not filled with the noise of infinite possibility. Imagine instead a site that is filled with rele...