About Me

Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing both customers and employees with respect.

The Dip

THE DIP is a little book about quitting. This lens tells you what you need to know before you buy a few dozen copies for everyone you know.   It's a mind grenade, a little bit of insight that will help you see what's causing your organization (...

Meatball Sundae

A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like...

The 9 Free Things Every Site (or Lens!) Should Do

Rule #1: If you have a site or Squidoo lens, you want more traffic. Rule #2: You don't have enough money to buy as much traffic as you need. Rule #3: You've already made your site/lens as compelling as you know how to. So, what now? Read on for the (...

Why Build a Lens?

Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them "lenses"). Each lens is one person's look at something online. Your take on football or business or the best thai food in town. Lenses are f...

How to make an eBook

I've had a lot of success with eBook publishing and I get asked a lot about the mechanics. Here's my version--your mileage may vary!

The Encyclopedia of Business Cliches

I remember learning new words and phrases by the barrelful in business school. As a business-book writer, I'm exposed to them all the time. Many of them are actually quite useful, because they give you precise words to describe things that would be d...

Jacqueline Novogratz

As part of her Squidoo Superheroes project for charity, Anne Reidy asked me to profile someone who inspires, who leads, who makes a difference. This was a surprisingly easy choice. The Acumen Fund is patient capital. They invest money in companies r...

Seth Godin!

WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.

Three design books

I'm not a professional designer. Not even close! But I'm better than average, and you should be too. These books will help you see better. If you have a resume, or send a letter, or have a blog, you need to see better. These books will help.

Summer Internship with Seth Godin

Summer 2008, for college and high school students. Hands on group work in marketing and the web. Do something fun and important this summer. And it's a paid gig. Marketing determines the way ideas spread, and it's hard to imagine many things that ha...

The Seth Godin Boxed Set

For a few years, people have been asking me for a DVD. One of those really expensive, really short training video type DVDs that the corporate training department buys. I've resisted, for a number of reasons. I didn't want to try to make a movie and...

Looking for a digital coach?

Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of...

Insomnia

Rachel is Director, Insomnia and Behavioral Sleep Medicine, Stanford University. A good person to know if you have trouble sleeping. This lens is from her CC licensed Knol: Insomnia is a common sleep disorder that can often be treated sometimes with s...

Understanding RSS

For something as simple and important as RSS, it's incredibly misunderstood. In this very non-technical lens, I'm going to try to show you what you need to know to start using it.

Antique Cameras

Where to start in your quest for an antique camera... for fun, for photography or to give as a wedding present...

Mashable's Best Resources Online

Mashable has put together hundreds of lists. Useful lists of links, carefully chosen to make you significantly more productive. So many resources, they're hard to sort through. So, here's a votable list of lists. Have at it. Get smart.

Videos that can change your organization

Stories are what change people's lives, and video is a great way to deliver stories. The web is now exploding with free videos (you knew that) and many of them are powerful enough to make a difference (it's not all salacious teen stuff). Here are a f...

Apple Mail and Gmail

I thought I was the only person with this problem. I'm not. I use mail.app (the Apple Mail program) to check my gmail account. It works just fine 99.9% of the time. The problem? One email in a thousand (which means a few a week) gets skipped. I can...

Community Organizer Jobs

I blogged about a fast-growing kind of job: the community organizer. This lens is a simple listing of some jobs people sent in that they hope to fill. If you've got one (please be sure it's on topic) feel free to add it. If you want one of these jobs...

Introducing Plexo

We've made a major change to Squidoo. Now, each and every lens can include the all-powerful, all-knowing, omniscient Plexo feature. Plexo is like Digg or Reddit, but with the long tail added in for good measure. Here's a Q&A: Q: What's Plexo? A: Plex...

Small is the New Big

In August, 2006, bestselling author Seth Godin (that would be me) releases his latest book, SMALL IS THE NEW BIG. This lens tells you what you need to know before you buy a few dozen copies for everyone you know. The book is a collection of more tha...

The Best in the World

In my book The Dip, I point out that being the best in the world is underrated. So, who is the best? Why? Tell us here.

A Day with Seth Godin

If you can get to New York on April 30, 2008, this might be interesting for you. We're doing a fundraiser for the Acumen Fund. All the proceeds are paid directly to Acumen, but you get to come to the seminar... It's a full day with a pretty small g...

Monopoly... How to play it (and improve it)

The best of the game of Monopoly, plus the exclusive Godin variation which eliminates luck and makes it play in half the time (or less).

Squidoo is hiring a developer

Thanks for your interest in this job. We just filled it. Welcome, Blake! More soon...

Kewpie Dolls

The Kewpie doll dates back to 1909, when it first appeared in cartoons in Ladies Home Journal. The doll's original design is still around today, produced by Jesco, which is based in California. I think the Kewpie bears an eery resemblance to the fame...

White List Email Marketing

If you have a legitimate email newsletter or alert system, no doubt you've found yourself on a blacklist here or there. Blocked from entire services, perhaps even AOL or gmail, just for sending the email you promised you would send. Here are some res...

Step by step lensbuilding for a first time user

Some people prefer an illustrated guide of exactly what to do next. Some people would rather hack around and figure it out. This is a lens for people who want the steps... It will be updated regularly so you can see how Squidoo works.

The free guidebook to Squidoo: Calamari!

But, on the other hand, perhaps you'd like a complete guidebook, the sort of guidebook published by Wiley, the sort that sold a million (a million!) copies just on eBay. Well, we didn't want to wait for a 'real' book, so we wrote a free one. You can...

Garr Reynolds, master of presentations

Garr is that guru. His work on the cutting edge of the intersection of presentations, communication and PowerPoint is a model for how anyone can have an industry. His hard work, clear writing and persuasive point of view have changed our world for th...

The Dip Tour

With a twist, of course. Here it is: Buy 5 copies of my book by registering below and you get to hear me speak for free. Or, if you choose, pay $50 to hear me speak and get five copies of my book for free. Up to you! [note: the tour list is sold out...

The Lens of the Year

Actually, it's YOUR best stuff. Here's a collection of all our past Lens of the Day winners. Which one is THE best? Update: We have a winner! 

The Best Restaurant (in Queens, in NY, in the USA?)

Sripraphai isn't a restaurant. It's a way of thinking, a claim on the great, not the average, the remarkable, not the status quo. So special, it deserves its own lens.

Which Broadway Show?

And it is more than just the ticket price. By the time you drive into town, park, grab a bite and on and on, you've invested hours and hours... so, which show should you see?

Working with Squidoo

This lens describes three ways to work with Squidoo. As you can see from this graph, our traffic is trending up... and we're finding partners to share that traffic with.

Blogs and Lenses (together is better)

Every blog needs a lens. Here's why.

Authors on Squidoo

Tons of authors are now using Squidoo to promote their work to their readers. Even better, READERS are using Squidoo to promote their favorite authors to others. Here are some examples. When you're ready to build your own (it's free and takes about t...

How to decide what to make next

How do you decided what to make next? Over the last few decades, I've probably launched 500 products and services. And I don't think I've ever seen anyone talk about how organizations go about deciding what to make and what to shelve. How do you dec...

How many bloggers does it take to change a light bulb?

Yet it is not only the single easiest way to reduce our dependence on foreign oil  AND the cheapest way to cut greenhouse gases AND the most direct way to avoid building power plants BUT it also pays for itself (as in becomes free) in less than four y...

High capacity USB storage

We're talking 1 to 32 gigs. 64 is coming soon. A huge USB memory stick can change the way you back up and use data. And it's a must if you buy a MacAir.

Train reading

when you don't know what to read and want to get smarter!

Ifibidiwin's Canoe Showcase

I'm an author and blogger, but more relevant to you is the fact that I used to be (emphasis on the past tense) one of the best style canoeists in the world. It helps that there aren't very many of us... I learned to canoe from Chuck LeBow. He was tau...

Philip Roth

He is the master of the uncomfortable, not afraid to tackle the topics that shape America. He simultaneously addresses difficult topics in serious books--but with a simple enough approach that the books are actually readable. With such an impact and s...

Sharing Seth's Office

And we're playing with the idea of having a creative co-op. Hoteling, some people call it. An office that's flexible, sort of like Starbucks without the riffraff. Bring your own cell phone, use our wifi, have a place for meetings. Once a week, if you'...

The Top 10 Ways

At least to the creators. Go ahead and rank your favorites  

Toaster ovens are better than toasters

Toaster ovens are better than toasters A toaster can toast. That's it. But a toaster oven can do lots more. Right? No brainer.

The most common arguments

Any fight. Any one will do. We don't spend enough time actually debating stuff. We argue too much, taking positions but never really learning anything. Now's your chance to change all that.

Squidoo: Second Quarter Report

A quarterly report on how Squidoo.com is doing. This is the end of our second quarter of operations post-beta. Six months total.

April Fools 2008

A repository of the best of breed, 2008. Post your favorites, debate the idea, celebrate the best holiday of the year.

RuleTheWeb

Or you can keep it from them and remain superior.

Where to eat in NY

Where should you go? That's what Dean wanted to know. Here's my best shot.

Books for the tribe, about tribes

One of the things every single member of the Triiibe has is a desire to read books (that's how you got here, I'm guessing). But which book? Which book next? That's what this Squidoo lens is dedicated to. All royalties go to charity.

Tweakers for your website

Tweakers. Tweakers make things better. They take a car or a book or a project and improve it without changing the original intent. The web needs tweakers. Firms (or passionate individuals) who can take your website and, without overhauling the whol...

Blogs for the tribe

But, it turns out, some great blogs are overlooked. Tell us what they are! We'll highlight some favorites here.

Google Analytics

This is a short page about a book I really like and some other analytics info.

How to use Google Reader to stay in the loop

There's millions of blogs out there, and they're impossible to keep track of. Google Reader makes it easy. It's a simple page that you can bookmark and check every day. When a blog you like changes, Google Reader tells you. Click on the box, the post...

Free non-profit seminar with Seth Godin

A few times a year, I spend a day riffing. The morning is a presentation, the afternoon is Q&A and case studies. This time it's only for 20 people (or less!). I promise plenty of micro-explosions and macro-ideas to turn your head inside out along...

Fast shopping for Xmas 2008

And you still want some great gifts, not junk. And you want to support a good cause. And you want to save some money... Then maybe these will help. 

Help Wanted at Squidoo

Squidoo is a fast growing web 2.0 company that lets anyone build a simple page (we call it a lens) about any topic they are passionate about. And we're hiring. Here's what's new.

The Best Ideavirus Books, Ever

I put this list at the back of All Marketers Are Liars. This is your chance to add to it and vote on it. All my royalties from this page go to the Acumen Fund. 

Can the music business be saved

Can the music business be saved? A lot of people in the music business think it's all over. I think it's just getting started. Music isn't in trouble, just the status quo of the music business.

tom peters

More than excellence. But excellent.

Should you upgrade to the new Mac Office?

Should you upgrade?

The Best Seth Posts of 2006

So, which posts are worth rereading months later? Go ahead, vote.

Vinyl is better than digital

Vinyl is better than digital Human ears are analog. Digital is harsh and unpleasant, while vinyl is warm and sweet.

Which Digital Camera (SLR)

It's very confusing, but here's what I've learned (not much so far, but I'll keep adding!)

Great souvenirs for the world's best team

...to like the stuff! Here's a place to find tickets, souvenirs, books and more.

Half Price Tea

The grocery store on Amazon makes me feel guilty... shipping ten pounds of paper towels across the country, even with free shipping, just didn't feel right. But tea! Tea is light. Tea is expensive. Tea on Amazon is cheap. And they've got some great bra...

Fred Wilson's Favorite Records of 2006 (and now 2007)

Fred Wilson, the world's coolest Venture Capitalist, picks the best CDs of 2006. And you get to rank them. All the royalties earned by this page go to the Squidoo Charity Fund.

What you need to know about Yahoo Mail

Yahoo mail is a free email service that anyone can sign up for. Here are some features, according to Yahoo: Auto-Check Yahoo! Mail automatically checks for new messages. Reading Pane Peek inside any message without leaving your inbox. Drag and Dro...

Daniel Leader

... is hard to find. Daniel is one. His bakery makes honest bread, bread worth seeking out.

10706

This lens will help you find restaurants, housing, maps and other useful information about zip code 10706.

The $10,000 Charity Challenge

Squidoo is celebrating the creation of our 50,000th lens. We're doing it by giving $5,000 (or $10,000) to one charity. We're donating 25 cents for every vote we get, up to 20,000 votes. The charity that gets the most votes wins ALL the money. So tell...

Jackie Huba

Smarter than me, too. The good news is that she's not afraid to share that insight. And she does it the way she does everything... with insight, humilty and humor.

The Seth Godin Showcase

Seth is a blogger, bestselling author and entrepreneur. This page gives you some quick links to help you find the information you're looking for, including free ebooks, DVDs, books, blog posts and more.

The Non Stick Revolution

Yes, that's a teflon molecule. And a teflon molecule (and all its modern cousins) have fundamentally changed the way people cook. Or should cook, anyway. More flavor, less fat. Here's what you need to get started.

Chowhound in Queens

If chowhounds have a place, it's chowhound.com. If they have a Mecca, it is Queens, NY. More nationalities, more authenticity, more fun. This lens is designed to make it quick and easy to find what you crave, right now. 

Peter Drucker

Compared to today's fluffy and fun books, Drucker can be a bit of a slog, but he invented the genre, no doubt about it.

William Butler Yeats

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Snow Crash

If this book had been written in 2005, it would have impressed you and changed the way you looked at the world. Except... it was written more than ten years ago. It didn't just predict our world, it invented it.

Harry Potter for Charity

so why not order it here? JDRF will earn money (my guess is about 50 cents) for every single copy ordered from Amazon via this page. My goal is 10,000 copies. We can think big, can't we?

Buying Seinfeld

Is there really any doubt?

How I beat my aching back

In 1983, I ruptured a disk in my lower back, leading to intense sciatica. I took enough aspirin that I got an ulcer. I was scheduled for back surgery, and the night before the operation, the nurse called and talked me out of it. To this day, I'm grat...

Don Martin

If you read Mad magazine, you know what I mean. He wasn't stupid stupid. He was stupid funny. And talented. And memorable.

Robert Scoble

My 3 favorite bits of trivia about Robert Scoble: 1. He's incredibly generous with his time 2. He's dangerously obsessed with Facebook 3. He used to help run a discount camera store

Which version of Photoshop

Adobe just announced about 323 versions of their new Creative Suite. This page makes it easy to find out what others are saying and to buy a version and support charity at the same time. All royalties go to the Squidoo Charity Fund.

Sripraphai Thai Restaurant In Queens: The Best Thai Food Ever

Most of the Thai food you've been served is fake. A fraud. Faux, even. That's not true at Sripraphai. They trust you.

Skiing Video Showcase

Is not nearly as fun as doing it. But it's warmer and safer. 

The work of John Markoff

"Markoff is a special kind of infonaut. He has an academic's curiosity and doggedness, but his wonderful practical streak, much to our good fortune, means he's writing in The New York Times rather than in some dry academic journal. The important thin...

Web books for beginners

About which books to read. So here's a dozen or so.

The work of John Battelle

John Battelle is a journalist and visiting professor of journalism at UC Berkeley. He is currently best known for his new book, his blog and his work organizing the web 2.0 conference. He is one of the original founders of Wired magazine, the founder...

The wireless mouse roundup

That's because there are a lot to choose from, lots of people want them and marketers are working really hard to obfuscate the situation.

Doc Searls

Doc Searls is one of the most influential bloggers of all time. This lens makes it easy to keep up with his blog and his favorite blogs, and you can vote, too.

Which presentation remote should you buy?

They're small, simple, easy to use, don't require drivers and you don't have to stand next to your machine. The ideal device because it frees you to walk around the room, making your point, instead of being chained to your PC or Mac. Here's what I'...

You Tell Me: The Best Keyword Ever

It could be something we haven't thought of.

Funny Video Showcase

The funniest videos I could find. Feel free to add your own.

Stranded in Paris

Of course not. That's not stranded. That's fun.

Home Theatre

The answer may surprise you. Don't buy that all in one thing. You know why? They're cheap for a reason. The cheapest they can get away. It's just not worth it. 

Squidoo Update

Here's a quick update of what's new at Squidoo since the last time. (See this report for all those details). The big news is best summarized in this chart:

littleeyeballs

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X166532x's Woofer Showcase

Specializing in home audio, based in Reno.

Buckaroo Bonzai!

Buckaroo Bonzai is one of my favorite movies of all time. I'm not exactly sure why, though. Probably the music! Okay, not the music. Maybe the comraderie. Yep, that's it. And the cast. Definitely the cast. No, you're right. It wasn't that. It was Yoy...

We love Buckaroo Banzai

Even without the Overthruster.

Disney Movies for Kids on DVD

So when you go to buy a DVD as a gift, check this list for the parent-voted tabulation of the best movies to buy.

Tracy Kidder

Tracy Kidder pioneered an entirely new kind of non fiction book. He won the Pulitzer for it, and deserved to.

Helping the fight against diabetes

Stuff you were going to buy anyway. At the same price. Buy it here instead and help raise money (painlessly) for JDRF.

Joe Trippi's Favorite Blogs

He's the guy who led Howard Dean's original campaign success. Here are his favorite blogs.

Teddy Roosevelt

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Little Tiny Baby Dolls

You may have seen these around the internet. This lens shows you where to buy them. All proceeds go to the Acumen Fund