About Me

My name is Susan F. Heywood and I'm a marketer, educator and entrepreneur. I am the host of Endless ROI - The Monetization Conversation on BlogTalkRadio, and have been blogging at DirectMarketingMBA.com/Blog since 2003.

I've been involved with the online world as a successful marketer, communicator and writer since the early 90's and began teaching Online in 2002. I currently teach marketing and communications classes at three Online Universities.

Google "Susan F. Heywood" for more info

Amtrak - Travel America by Train

Traveling by train evokes memories of another era in America.  It's a stress-free and sometimes convenient way to travel, particularly if you have time to get to your destination and appreciate the changing panorama of scenery that unfolds along...

Fishing Lure Collection

It started with a muddy old tacklebox that was virtually buried behind old plasticware and pans on the bottom shelf at the back of the second hand store. Its tag read $4, but it was blue, which meant half price that day.  Recollections of hearing...

Collecting Pyrex Kitchenware

Pyrex (r) by CorningWare has been one of the standbys in America's kitchens for generations. From its Fire-King origins to a host of charming mid-(20th)-century retro patterns, Pyrex has proven durable, useful and versatile. Vintage Pyrex pieces can st...

A Fortune in Your Spare Change?

Recently, error coin collectors paid hundreds of dollars for certain Wisconsin State Quarters which contained one of two errors ("Up-leaf and down-leaf") Error coins are sought by collectors and can sell for hundreds or even thousands of do...

Susan F. Heywood

Here's more info about me and my work and where to find it on the Web. Thanks for stopping by.

Vintage Tupperware Collecting

Tupperware (r) is an American institution, both because it epitomizes the promise of "plastics" and because the company created the Tupperware Party. At Tupperware parties, the "Tupperware Ladies" (remember the song?) demonstrated...

King's Crown Pattern Pressed Glass

Tiffin-Franciscan King's Crown-Cranberry Flashed Glassware is a versatile pattern that will work with a wide range of decors. A variety of serving and accessory pieces are available   King's Crown, also known as "Thumbprint" was made by...

Mercury Retrograde

Several times a year, the planet Mercury enters a transit known as "retrograde."  Mercury Retrograde (or Rx) occurs when Mercury appears to be moving backwards in the sky. During Mercury Retrograde, communications and travel are likely...

Style Guides for Academic and Business Writing

One of the challenges students face is learning to comply with writing style guide expectations as they write papers in college. Resources for writing following guidelines including APA, MLA and Chicago Manual of Style are covered in t...

How to Cook a Ham

Ham is easy to cook and is a traditional and delicious centerpiece for holiday dinners at Christmas and Easter in particular. From a festively glazed baked ham to casseroles, sandwiches and omelettes, ham can star at any meal.  Because it can be s...

Twitter - The Next Big Thing in Web 2.0

On March 1, 2007, asked to name the next big thing in social media Robert Scoble and Chris Heuer named Twitter. Wonder what Twitter is?  I am sheywood on Twitter.

Order Fulfillment

Order fullfillment is an area of your business that can easily be a source of headaches or a competitive advantage, depending on how it's executed.  Delighting customers and driving costs from the fulfillment process requires a focus on this are...

New Authors Resources and Reviews

Writing a book?  You'll find information on this lens to help you write, publish and market it, whether you choose to self-publish or seek a traditional publishing contract. This lens also includes links to reviews of work by new authors and oth...

Problem-Based Learning

Problem-Based Learning is among the hottest models for Online and traditional higher education.  Because this approach enables students to apply classroom concepts by solving real or simulated problems, this type of learning is uniquely able to...

Pat Miletich Fan Lens

Fans of Pat Miletich and his Quad Cities Silverbacks team will find information about Pat and his Miletich Fighting Sytem here! Follow the action as Pat coaches the Quad Cities Silverbacks in the International Fight League. Watch the Silverbacks on IF...

Best Web Info for Bread Bakers

Much of my work involves writing. I was quite interested to learn that Sylvia Plath and other writers found baking to be a relaxing diversion. With today's advances in bread machines, it's easier than ever to create professional quality baked goods a...

Curriculum Resources

Tips, Tricks and Resources to help in creating lesson plans and finding the right information to support them.   Lots of lesson plan links and resources like handouts and worksheets to accompany them.

Living With War by Neil Young

"Our job is to make people feel," Neil Young explains in the video below where he shares his thoughts on the 2006 release "Living with War" and why he made it. In Living With War, Neil Young gives voice to the feelings -- the anger...

How to Cook a Turkey

Few meals inspire fear in the heart of the new cook like holiday dinners.  Faced with cooking a bird that weighs in in the double digits, it's easy to feel a little overwhelmed. With the right tools, turkey roasting is relatively easy. This Le...

How to sell Online, including tips for getting the most from auction sales

Selling stuff Online is easier than ever thanks to eBay, Google and other Online markets.  Find information here to help you get started in Online selling, whether you want to start your own business, or just make a little extra money! Talk abo...

Kitchiana - Vintage Kitchen Collectibles

Collecting items from the kitchens of the past can be a fun and rewarding hobby.  There are numerous opportunities to uncover forgotten gadgets and gizmos that gave the modern kitchens of the 1920's, 30's or 40's their distinctive look, as well...

Teaching Online

The Web and other Online technologies have created a wealth of opportunity to learn in multiple learning models. Online educators have the opportunity to teach students at all levels in both synchronous and asynchronous models at a wide range of insti...

Find US public information free

As US taxpayers, we fund a massive IT undertaking that has grown into a massive amount of free information--The Online resources of the US Federal Government. In this era of increased debate over pending issues, this is one source that tells the stra...

Postcards

Postcards - Whether they carry a message of greeting from a popular vaction destination, or remind a customer about a great sale just in time, these ubiquitous pieces of direct mail ephemera interest different people for different reasons. Fans of vin...

Discover the Quad Cities!

Crossing the US on I-80, you'll find yourself crossing the Mississippi at Davenport, Iowa, one of what is know as the "Quad Cities." Located on the border of Iowa and Illinois, the Quad Cities are the only place where the Mississippi River r...

Software for Collectors

Whether it's bean bag toys or fine antiques, if you enjoy collecting, software can make it easier to track and value your treasures. Use the links in this lens to find software solutions to keep your collection organized, as well as other information...

The Legacy of Warren Zevon

If the mention of Warren Zevon makes you howl in homage to his mainstream hit, but not much else comes to mind, you may have missed his genius until now.  It's not to late to discover (or re-discover) Warren's music.  In fact, you...

Extemporaneous Speaking

Whether it's Table Topics at Toastmasters, or the state finals for your high school speech team, for serious speech and debate competititors, little rivals the challenge of the so-called "limited preparation" events. Although over the years,...

Jewelry and Gemstones

If you're one of the many people who are attracted to shiny objects like diamonds and gold, you'll find information here about buying, caring for and enjoying fine jewelry.

FlyLady Fan

Overwhelmed with clutter and short on time?  Take fifteen minutes and go shine your sink!  You'll find that taking baby steps from there will have you FLYing in no time with a little help from FlyLady Marla Cilley and her crew.&nb...

Iowa is Purple

As the political posturing for the 2008 election accelerates, more people will start paying attention to Iowa, a state that chooses delegates using a vaguely quaint caucus system that has become known as the first real t...

Barrett-Jackson Classic Auto Auction

The 2007 Scottsdale edition of the Barrett-Jackson Collector Car Auction was  held January 13-21, 2007 at WestWorld, Scottsdale, Arizona. If you love classic automobiles, there was plenty to catch your eye at this annual event, which was attended...

:CueCat Revisited

Recently, I discovered that my vintage PS2 :CueCat Scanner worked perfectly to scan ISBN codes into LibraryThing and added nearly 100 new titles to my LibraryThing library in under an hour.   I've noticed more buzz around the :CueCat lately. ...

Dennis Kucinich

Congressman Dennis Kucinich (D-Ohio) has issued a challenge to the Democratic party: "Use the power of the people to take a new direction, to offer a new plan, to end the occupation by ending the funding of the war."  

Host a Happy Thanksgiving Feast!

Whether it's your first time cooking a turkey or you've been doing it for years, you'll find ideas for creating a Thanksgiving Feast that cannot be beat on this lens. Create a Thanksgiving feast with a little help from the Web and all the great stuff...

Online Training

Information about learning Online and places offering Online Training.

Using Microformats to Create Web Content

Microformats are an evolution in Web programming languages that use special tags in Web pages to help computers identify the specific pieces of information they contain.    This identification enables systems to use the tags to display...

Zaurus

The Sharp Zaurus is a Linux-based PDA that inspires fans to create open source software even after the manufacturer has moved on to other versions.  This unique cross between a Palm and a Blackberry is surprisingly virtual, thanks to its ability...

The Electoral College

Rather than allow citizens to vote directly for its leaders, the founders of the US created the Electoral College, a group similar to the Centurial Assembly system of the Roman Republic, which used a representative delegate to vote for different area...

Clothes that Fit Actual Women

Tired of shopping for clothes only to find that all of the cute styles are made for small sizes? Check out this lens for some great Online buys for larger size (plus size) women's clothing, plus great fashion tips.   Expand the Lens Contents link...

Health Marketing

Health Marketing is a topic that can be addressed several ways.  From the health care marketers perspective, it includes techniques for marketing the way to health and happiness to millions of Americans, including a generation of aging Baby...

Online Payment

The ability to accept payments Online has enabled millions of entrepreneurs to sell on the Web, supplementing or replacing traditional work options. This lens will showcase information about Online Payments that you can use for your business, as well...

Bill Maher Fan Lens

Political commentator and comedian Bill Maher is the host of HBO's Real Time.  Find links to Bill Maher's Web sites and learn more about this astute communicator's work and ideas on this lens.

Direct Marketing MBA recommends top sites for Direct Marketing news and comments

Some resources for direct marketers and Online sellers to help you create relevant, responsive content.    

Finding, Selecting and Growing Roses

Roses have the reputation for being as difficult to grow as they are beautiful.  Roses can thrive when well-suited to your climate and environment.  Old Roses are among the most interesting varieties to cultivate. 

Web Tools You Can Use

It sometimes seems overwhelming to choose among the variety of Web sites and tools that are introduced each day.  Here are some cool tools that may be already be or may soon be your favorites, too.

A Merry Christmas Celebration

Create a memorable celebration this holiday season with a little help from the Web and all the great stuff you can find here.  From decorations to dinner, you'll find Christmas memories in the making here.   Expand the Lens Contents link on t...

Libraries

Find the latest news on library-related issues.  Whether you're a rare book curator or a digital archivist, chances are you'll find some interesting information in this collection of RSS feeds and links from the profession's leading or...

Libraries and Collections

As more and more works are digitized, the range of information available in Online Libraries and Collections grows daily.  On this lens, you'll find a wide range of libraries that can be accessed Online.  Also remember to check your local p...

Pat Miletich

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Endless ROI - The Monetization Conversation

Using social media to generate virtually infinite return on your marketing investment. Discuss and share social media tools and strategies each week on Endless ROI - The Monetization Conversation with Susan F. Heywood on BlogTalkRadio. Join the...

Super Susans: The Best Susan Ever

Thinking about naming your baby Susan? Since Susan is my name, I thought I'd promote its profile a little,  highlighting famous Susan's here would be cool, too.

Home and Property

On this lens you'll find a variety of links related to the acquisition, care and improvement of your home and property.  From Do-It-Yourself projects to enhance your home and property to information about shopping for insurance to protect it, yo...

Taking Control Of Your Money: The Best Credit Ever

Managing your money means managing your credit. Find news you can use to monitor your credit scores, avoid common credit traps, rebuild damaged credit and maintain healthy FICO scores with these resources.

Government Documents

One of the great things about the Web is that it makes finding formerly obscure government documents fast and even easy.  On this lens you'll find links to help you navigate to the forms and filings you seek among US government documents.

Postal and Shipping Info

Postal reform is getting a lot of attention these days.  If you ship as part of your business, you can make a big impact on your bottom line by making sure that your packaging and shipping choices are optimized for the best rates and fastest del...

Arizona Outdoor Guide

Recent Bowl games have brought increased attention to the beauty of Arizona.  I've noticed that there are lots of great Squidoo lenses about Arizona, too. Here's an attempt to compile some favorite links for Arizona outdoor fun all year long. Yes,...

Collecting Antique Silver and other Metals

Antique silver and other metal objects make great collectibles, because we can use them for generations without worrying that they might get chipped or broken.  The patina of old silver makes it a wonderful addition to a variety of styles of dec...

MS Office Tips and News

Microsoft Office is a multi-faceted tool with a great deal of functionality that most users never even know exists.  On this lens, you'll find sites and resources to help you extend your use MS Office to include powerful collaboration funct...

What I'm Reading Online and Off

Recently, Seth Godin's list of Web 2.0 Sites led me to get into experimenting with Digg and other social media sites. This lens is where I'm testing the idea of using a Squidoo lens to share what I'm noticing in the news and on the Web.   Expand t...

teaching_online

This is a companion lens to several of my Squidoo lenses and link feeds that relate to Online Teaching and Learning.    

Support For Independent Filmmakers In Creating And Marketing Their Indie Films.: The Best Indiefilms Ever

With $50 million in incentives available, and coast to coast scenic opportunity, Wisconsin welcomes indie film makers and wants to help you succeed.