About Me

Tatsuya Nakagawa - President and CEO of Atomica Creative (product marketing) and Co-Author of Overcoming Inventoritis.

Come visit my profile on LinkedIn and please let me know how I can help you.

Product Marketing Resource

The number one reason that new or existing product initiatives fail is that management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. This often causes...