About Me

I'm a pioneer in the world of Sales Force Development. I wrote Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball, and Mindless Selling. I am the founder and CEO of Objective Management Group, Inc., the leading provider of sales assessments and sales measurement tools. I also write Understanding the Sales Force, a popular Blog on sales management. Contact me via dave@objectivemanagement.com

The World of Sales and Selling

This Lens focuses on the best in sales and sales management books, sales blogs, sales assessments, sales movies, sales analyses, sales compensation, sales training, sales coaching, sales strategy, sales tactics, selling systems, processes and al...

How to Be a Sales Superstar - The Top 10 Movies You Should Watch

Becoming a more effective salesperson requires learning, practice and application, failure, practice and finally success.  You can read books, listen to tapes, watch videos, get coaching and participate in training.  But I've found that one...

Sales and Sales Management Best Practices

The best practices that follow are those that I consider most important and may or may not reflect the opinion of my fellow sales experts, authors, trainers and consultants.  These practices are based on successes achieved by my clients during t...

Sales and Sales Management Books

These are, in my opinion, the best books you can read if you are in sales, sales management or running a company.