About Me

I am a Marketing Manager for a distance learning company in Orlando called Compass Knowledge Group.  We help traditional, brick-and-mortar colleges and universities build their existing campus-based degree programs into successful online / distance learning degree programs.  As Marketing Manager, my role is to set the strategic direction and build marketing campaigns to recruit students for these programs.  I also serve as head of a task force on strategic communication.

mindtargeting: positioning and behavioral marketing on the web

You've probably heard of geotargeting customers en masse based on demographics.  This lens is about "Me-O-Targeting" to the individual based on behavior, or psychographics.