Hello! I'm Zern lensmaster since: February, 2008

 
The LensMaster

About Me

I am a thinking designer who applies design thinking to help businesses innovate across their Branding, Communications, Processes and Systems.

I use my creative problem solving skills to help my clients build beautiful businesses.

I give a damn about building beautiful businesses because they in turn make a beautiful world.

Visit my website, read my blog, or view my work.

My Lenses

 
Effectively Use the Web
This lens summarises my experience and thinking on how businesses can use the web effectively as a business tool. You don't need the greatest or latest; the simplest things can make the most profound difference with a bit of thought.
Beautiful Branding
This lens is a summary of my experience and thinking about how to effectively and beautifully brand businesses and projects. The information here will be particularly useful for small to medium businesses who are serious about their branding, and are...
The Place of Business in the World
This lens summarises my thinking on business practice, and the place of business in the world today. I am interested in how we can reinvent business practice so as to make a more positive and sustainable impact on the world and humanity. Yes, this is...
Creativity in Business
This lens summarises my experience and thinking on how to generate ideas and have fun playing with them at work. Ideas are fun and crucial to business innovation. Without ideas, nothing new is possible. Tapping into our innate creativity means learni...
Beautiful Business Processes
This lens summarises my experience and thinking on designing business processes that work with people, support business goals practically, and use technology appropriately.
Making Information Usable
This lens summarises my experience and thinking on how information architecture, which underlies graphic design, is essentially to making information accessible and usable.
Beautiful Business
This lens is a summary of my thinking on what makes a beautiful business, and how to consciously design and create a beautiful business. Size does not matter! The desire to be better than you could ever be is.
Beautiful Communications
This lens summarises my experience and thinking on how businesses can communicate more effectively and authentically. Much of this material is applicable to interpersonal communications as well.
Business Innovation
This lens summarises my experience and thinking in business innovation. Any business, large or small, can learn to tap into our individuality, passions and creativity to build authentic, real differentiation and long term sustainability.

Zern's Fans

 
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