Zach and Chris Gemignani are the founders of Juice Analytics, a consulting firm focused on helping businesses of all sizes make smarter decisions through data. "The Juice guys" provide a counter-cultural take on business intelligence: they believe in people-based solutions over technology, analysis as a learning process rather than an end-point, and visualization over statistical data di...

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Zach and Chris Gemignani are the founders of Juice Analytics, a consulting firm focused on helping businesses of all sizes make smarter decisions through data. "The Juice guys" provide a counter-cultural take on business intelligence: they believe in people-based solutions over technology, analysis as a learning process rather than an end-point, and visualization over statistical data discovery.

Zach Gemignani leads client and business development for Juice Analytics. During his management consultant career with DiamondCluster and Booz Allen, Zach focused on information intensive businesses such as credit cards and banking. Most recently at AOL, he led efforts to bring analytical rigor to the broadband programming and advertising groups. Zach graduated from Haverford College and earned an MBA from the Darden Business School.

Chris Gemignani leads technology and product development for Juice Analytics. He has professional experience developing high-volume credit risk systems and scoring systems for Bank One and Citibank. Chris is an expert in using SAS for large-scale data manipulation including code generation techniques, advanced SAS macro development, and optimization. Chris is a graduate of Williams College with a degree in Computer Science and Economics. He earned a Master's degree in Economics from Washington University in Saint Louis.