The Great Lensrank Debate

The bottom line is only Squidoo HQ knows how lensrank is calculated, and they keep it a secret, much like KFC's 13 herbs and spices. But, we can speculate and have fun. Here are two theories on lensrank:

Theory #1 by RickPhillips
Lensrank utilizes attribute weightings. This is a suggestion Rick provided on how lensrank should change to be more traffic oriented.

Traffic - 35% (using a rolling aveage)
Clickouts - 30% (again, using a shorter rolling average)
Time on lens - 15% (daily time)
Revenue Generation to Squidoo - (via traffic, ad hits, sales, ) - 15% (monthly rolling average)
Social Games - 5% - Stars, Favorites, Blessings, Number of lenses, Etc.

JeffryV presented the following as an alternative to the current lensrank also using weightings:

Consistent traffic - 45% ( NOT a rolling week but on a rolling month )
Consistent clickouts - 30% ( Currently at an all time high) Traffic divided by clickouts
Consistent sales - 10% ( This has changed several times over the years, I have seen it as high as 40%)
Consistent updates - 5% to %10 depending on how long since the last update
Consistent stars - first one 20% - there after 5%

Theory #2 by OneFootPutt
My theory is that each attribute is given a point value and the lens with the highest number of points gets Lensrank #1, 2nd highest is Lensrankd #2 and so on. My guess on points was the following:

100 points per angel blessing for blessings in last 21 days
10 point per star ratings for raitings in the last 14 days (1-star rating you get 10 points, 5-star ratings you get 50 points), need to factor in that many stars can outweigh 1000's of visits.
25 points - Gold Star (Giant Status)
75 points - Purple Stars in last 21 days
4 points per clickout for clickouts in last 7 days
100 point Freshness scale (Top 4% get 100 points, next 4% get 95 points, etc.)
100 point Average lensrank scale from last 14 days (Top 4% get 100 points, next 4% get 95 points, etc.)
25 points per sale for every sale in last 7 days (Amazon/Ebay)
1 point per visit for every visit in the last 7 Days
10 points for Giant 100 Status
10 points for each Favorite in the last 14 days.
1 point per average rating star (need a tie breaker)
1 point for featured lens (keep featured lenses above wip lenses)
100 points for 1st publish for 14 days
0 points for work in progress lens (note, wip lens is not eligible for any other points, although I don't know what happens if you force a lens into wip status).