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Creating a ripple, after making a splash

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Stories My Nana Tells is ready to lift off, in the red helicopter.

This lens will follow the ripples we make launching a new business - Stories My Nana Tells - that has started out with a big splash and now needs to have some gentle Chinese water torture applied.

You know what we mean - just dripping, dripping away into the pool of referrals and newsletter and letting all those tiny ripples build up their energy to become a tide of success.

Stories My Nana Tells is on Wordpress and the splash was a great launch party, with a big press release on LinkedIn and Twitter.

We will follow the building of the business with the ripples we make by dropping small stones into big ponds and see how far those ripples go. What social media is the best for creating ripples to build your business?

The Splash

  • THE SPLASH - On LinkedIn

    A Born Entrepreneur and "Retired" Financial Planner Launches Yet Another Business
    Lesley Dewar is a "Doer", an author, publisher and contributing columnist at Bruce Publishing. She is a networker, researcher and lobbyist at Environmental Activists. Lesley worked as a former Financial Planner (private practice) at Professional Investment Services Pty Ltd. Lesley recent launched Stories My Nana Tells as a new online publishing service for parents and grandparents of 7 year old to 12 year old children. You can review Lesley's LinkedIn Public Profile at: LinkedIn
    For more on this story: go to Andrew Spreigel's blog to read about The Splash

    THE SPLASH - On Twitter

    Jump aboard our red helicopter and fly into a new and exciting world of Stories That My Nana Tells. Stories My Nana Tells

The Ripple Effect

Tracking to see how and where ripples outperform splashes

After a week of "splashing" stories about the launch of Stories My Nana Tells all over social media, it's time to settle down to making some small, regular ripples and to track which ones work the best.

The strategy is to
* post three times a day on Twitter
* update every third day on LinkedIn
* add a short post every day on Wordpress
* post connecting messages to ezine sites three times a week
* leveraging on two specific groups inside LinkedIn
* building a facebook page

The target is to have 300 subscribers for Stories My Nana Tells by the 30th September 2009

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LesleyDewar

Lesley Dewar is a financial planner who retired to write stories for 7yo to 12yo children.

We have wonderful photographs and illustrations to make... more »

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