Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature™ brands. (from http://www.levistrauss.com/about/)
New Table of Contents
- Links About the Company
- Levi's History Links
- All About Levi's Internet Marketing
- Levi's Environmental Efforts
- Favorite Levi Commercials
- Links About the Industry
- Interesting Articles
- Books Related to Levi's
- Google News Feed for Levi Strauss
- Some Good Things, Some Bad Things
- How Levi's European Ordering Pattern Works
- Competitor Links
- Financial Facts and Articles
- Levi's Financial Periods
- New Google Maps
- New Text / Write module
Links About the Company
- Fortune 500 2008: Levi Strauss
- 2008 Fortune 1000 List. Levi's ranked 522.
- FORTUNE 500 2007: Levi Strauss
- 2008 Fortune 1000 List. Levi's ranked 510.
- FORTUNE 500 2006: Levi Strauss
- 2006 Fortune 500 listing. Levi's ranked 484.
Levi's History Links
Links about the history of Levi Strauss
- Levi Strauss & Co. | History
- Really nice flash sight all about Levi's built for the 150 year anniversary.
- Levi Strauss & Co. | Invention of Levi's 501 Jeans
- A short blurb about the history of jeans.
- Wikipedia: Levi Strauss Co.
- A short corporate bio from wikipedia.
All About Levi's Internet Marketing
Articles and links to Levi's Internet Marketing.
- The Home Page - Levi's - Project501
- This is a fantastic contest that Levi's ran in association with Project Runway to let Levi's fans upload clothing designs and then the community would vote for the best one, which is to be manufactured.
I didn't see it in time to enter, but what a great site. - Adweek's article on Levi's New Web-only campaign
- More PR on Levi's web-only campaign.
- iMedia Connection: New Levi's Campaign Leverages Viral
- Another article discussing Levi's new web-only campaign.
- Levi's RedWire DLX Jeans - Review : Accessories : Music & Play - CNET Asia
- Levi's RedWire DLX Jeans. Is this product a serious jab for Levi's or a way to get more press coverage. Hmm?
Levi's Environmental Efforts
These links show the efforts that Levi's is making on a worldwide scale to improve the environment.
- Climate Counts - Levi Strauss Score
- Levi's scored 22 points out of 100 in this annual ranking of company's efforts to improve the environment. Check out the pdf (http://www.climatecounts.org/scorecard_score.php?co=33)
Favorite Levi Commercials
Some of my favorite Levi's commercials
Links About the Industry
Various links about anything that looks Denim related, could be competition, supplies, regulation, etc.
- Global Sources - China's Denim Export
- China's exports of denim garments topped US$1.8 billion in 2004; post-quota export opportunities tempered by competition and import caps
- Textile World
- Textile World magazine and TextileWorld.com are leading resources for textile news and information - from textile fiber to fabric formation and finishing, to apparel, carpet, technical textiles and nonwovens. Textile World and TextileWorld.com include: directory of textile machinery and equipment supply
- Denim Manufacturer Directory
- Denim Supplier and Manufacturer Directory. The world's top sourcing website -- connecting volume buyers and leading suppliers from China, Asia and around the globe. Denim Suppliers, Denim Manufacturers, Denim Supplier, Denim Manufacturer, Denim Manufacturing, Denim Exporters, Denim Factories, Denim
- A fashion forecasting and trend reporting service - fashioninformation.com
- A fashion forecasting and trend reporting service for fashion industry professionals or anybody with an interest in fashion.
Online service reporting on womenswear fashion trends happening now at street and retail in London, Paris and St. Tropez
This site needs some advice on website best practices, but has some interesting information. - The Apparel Strategist
- The Apparel Strategist is a monthly newsletter that has become the premier business journal of the apparel and textile industries available today. Our publication is designed to allow you see all the current trends in the industry at a glance.
Another textile trade journal, will probably get moved to a seperate module. - NPD Fashionworld
- Marshal Cohen, chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior.
Interesting Articles
Here are articles that mention european inititives.
- Levi's takes moonbathing strategy online - BR Bulletin - Advertising, Marketing, Media and PR news by Email - Brand Republic
- The creative is by Lateral and media by Starcom.
Helene Venge, digital marketing manager of Levi's Europe, said: "This campaign signifies the strength of the brand's commitment to these channels and to using them in an integrated, context-sensitive way." - Levi's Fits Its Ads to the Web
- The classic jeans marketer is hoping its new Net-exclusive ad campaign will give it a leg up on the competition.
Books Related to Levi's
Levi Strauss: The Man Behind Blue Jeans (Famous Inventors)
Amazon Price: $20.34 (as of 12/02/2008) 
Mr. Blue Jeans: A Story About Levi Strauss (A Carolrhoda Creative Minds Book)
Amazon Price: $6.95 (as of 12/02/2008)
Mr. Blue Jeans: A Story about Levi Strauss (Creative Minds Biography)
Amazon Price: (as of 12/02/2008)
Blue Jeans. Levi Strauss und die Geschichte einer Legende.
Amazon Price: (as of 12/02/2008)
Levi Strauss (Compass Point Early Biographies, 3)
Amazon Price: $21.26 (as of 12/02/2008)
Levi Strauss: The Blue Jeans Man
Amazon Price: (as of 12/02/2008)
Google News Feed for Levi Strauss
Fetching RSS feed... please stand bySome Good Things, Some Bad Things
- Will Levi Strauss Oppose Union-Busting in Mexico? : SF Bay Area Indymedia
- An article about a Mexican company that doesn't comply with Levi's Corrective Action Plan, but Levi's is still doing business with them. This article urges them to do as they said they would.
- About Suppliers of Different Companies
- Companies spend millions to assess overseas suppliers. So why are they still missing so many problems?
Has lots of interesting companies about the work Levi's is doing to monitor its suppliers.
How Levi's European Ordering Pattern Works
Transcripted from Q1 Conference Call
Caller: Can you explain how the ordering pattern works [in Europe]?
PM: Well the pattern work in that you sell we have almost a 12 to 16 week cycle before the season each year to sell in and our major retail customers will mostly all pre-order against an assortment plan and about +40% of the business is pre-ordered and that can influence demand because if you don't get a good pre-booking or pre-order either in terms of the number of doors? or in the amount of products that they can take in, that can affect, what we call, your at-once or replinishment business theres not as much to replinish against so it's a real influence in terms of how much business is done and how quickly when you are on the downside of the curve, how quickly you can fix it.
Caller: And this order seasons work These occur just the two seasons?
PM: Well, to be honest, we've changed our go-to market process we book once and if we see we are missing a customer in this or missing some parts of the assortment that we think we ought to be selling, we go back in on what we call a flash program and sell twice now in a pre-book season. And we are just starting to do that for the first time. Like everything else here we've changed the go-to market to be more resoponsive to go to market. So one of the opportunities we have going forward is to sell the pre-booking twice rather than once during that period of six month season.
Then we have installed a capacity to drop monthly when we see opportunities where we see product assortments that are missing in the market place or something that we can agree with the customer if they need we can go back and produce. So it is going to give us, as we go forward, a much more reponsive ability to deal with the market place here so we'll a pre-booking be able to sell it in twice and inbetween we'll be able to sell monthly for holes in the market. We've really never had that before.
PM: Well the pattern work in that you sell we have almost a 12 to 16 week cycle before the season each year to sell in and our major retail customers will mostly all pre-order against an assortment plan and about +40% of the business is pre-ordered and that can influence demand because if you don't get a good pre-booking or pre-order either in terms of the number of doors? or in the amount of products that they can take in, that can affect, what we call, your at-once or replinishment business theres not as much to replinish against so it's a real influence in terms of how much business is done and how quickly when you are on the downside of the curve, how quickly you can fix it.
Caller: And this order seasons work These occur just the two seasons?
PM: Well, to be honest, we've changed our go-to market process we book once and if we see we are missing a customer in this or missing some parts of the assortment that we think we ought to be selling, we go back in on what we call a flash program and sell twice now in a pre-book season. And we are just starting to do that for the first time. Like everything else here we've changed the go-to market to be more resoponsive to go to market. So one of the opportunities we have going forward is to sell the pre-booking twice rather than once during that period of six month season.
Then we have installed a capacity to drop monthly when we see opportunities where we see product assortments that are missing in the market place or something that we can agree with the customer if they need we can go back and produce. So it is going to give us, as we go forward, a much more reponsive ability to deal with the market place here so we'll a pre-booking be able to sell it in twice and inbetween we'll be able to sell monthly for holes in the market. We've really never had that before.
Competitor Links
- Jeans > Labels in the Yahoo! Directory
- Yahoo! reviewed these sites and found them related to Jeans > Labels
Financial Facts and Articles
- Google Finance: Levi Strauss & Co. Europe
- Levi's wants to be just as riveting and indespensible to its customers overseas than it is to those in the US. Levi Strauss & Co. Europe is a regional arm of Levi Strauss & Co. The apparel firm designs and manufactures men's and women's clothing, including its various brands of Levi's jeans, Dockers slacks, and Levi Strauss Signature items. Distribution is through big-box stores, department stores, and specialty stores. The company operates some 10 sales offices and 10 distribution centers. President Paul Mason left the company in February 2006.
- Google Finance: Levi Strauss & Co.
- Company Summary
Levi Strauss & Co. is a branded apparel company. The Company designs and markets jeans and jeans-related pants, casual and dress pants, tops, jackets and related accessories for men, women and children under its Levi's, Dockers and Levi Strauss Signature brands in markets around the world. Pants, including jeans, casual pants and dress pants, represented approximately 87% of its total units sold during the fiscal year ended November 27, 2005 (fiscal 2005). Men's products generated approximately 73% of the Company's total net sales during fiscal 2005. Levi Strauss & Co. distributes its Levi's and Dockers products primarily through chain retailers and department stores in the United States, and primarily through department stores, specialty retailers and franchised stores abroad. The Company distributes its Levi Strauss Signature products through mass channel retailers in the United States and abroad. - Levi Strauss & Co. | Europe, Middle East, Africa
- Levi Strauss Europe is responsible for designing, manufacturing and marketing
jeans and casual wear under the Levi's, Dockers and Levi Strauss Signature brands in the region. - Financial News From Levi's
- Financial News Press Releases
Levi's Financial Periods
Just to keep track of when quarterly business updates will come out
- Q1 FY07 ended February 26, 2006
Q2 FY07 ended May 27, 2007
Q3 FY07 ended August 26, 2007
Q4 FY07 ended November 25, 2007
Q1 FY08 ended February 24, 2008
