Light Chatter is the story of a website developed as a trendspotting device, grown up into a promotion vehicle and advertising carrier, finally -- so far -- evolved into a case study of marketing on the web.
Covering and researching trends in fashion, gadgets and entertainment alongside the young, professional, urban, and digital lifestyle; Light Chatter is built around web standards and serves as a rolemodel-type blog demonstrating techniques, refinements and optimizations in the field of web marketing and promotions.
Watch it evolving
- Light Chatter: Fashion, Gadgets and Entertainment
- Light Chatter reviews and recommends fashion, gadgets and entertainment. Light Chatter focuses on buys, reviews and what's hot for addicts and aficionados.
The latest Light Chatter
Fetching RSS feed... please stand byDevelopment Notes
* Colors
* Placements of AdSense ads
* Treating ads as relevant content
* AdSense color schemes and blending
* Length of entries
* Technorati tags
* Chitika "Minimalls"
* HTML
* Measuring progress
* Placements of AdSense ads
* Treating ads as relevant content
* AdSense color schemes and blending
* Length of entries
* Technorati tags
* Chitika "Minimalls"
* HTML
* Measuring progress
Useful Tools and Resources
- Keyword density analyzer, and keyword placement & prominence analysis
- See your page the way the spiders see it.
- Related Keywords from Overture
- Enter a keyword and get a list of related searches from the past month.
- Section Targetting with Adsense
- Using HTML comment tags to weigh the contents of a page.
- Google's AdSense Optimization Tips
- Tweaking and monitoring the performance of AdSense ads.
- SERP: Search Engine Results Pages
- The number of result pages for a given term and an URL on MSN, Google, Yahoo, and Altavista.
- How to Create your own Google-like Ad
- ... "create your own alternate ads to show instead of the public service announcements (PSAs) that Google shows when it doesn't find any ads to display on a page."
- About AdWords for Content
- Background and resources for Google's content network.
- Google AdWords Keyword Tool
- "Get ideas for new keywords that can help you improve your ad relevance. If you're running your ads on broad-matched keywords, you may also find additional terms that may trigger your ads."
by Alexander
A multi-disciplinary, conceptual designer, producer and ideation
specialist. A strong background in creating and translating visual
languages across g... (more)
specialist. A strong background in creating and translating visual
languages across g... (more)
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