A proven website Linking building strategy have shown to be an effective way to create a flow of targeted and qualified traffic to any website regardless of subject.

It can involve a few terms and the meaning of these is sometimes not clear and therefore can cause confusion and misunderstanding.

Lets look at the terms you need to have some understanding of:

1. Reciprocal Linking - This is the simple exchange of links between websites. A site agrees to place a link on one of its pages in exchange for a link from your site. It can be text or a banner/graphic.

2. Themed linking- . This is sites similar in subject linking to each other. Also this can cover the internal linking of the pages in your site between each focused subject page - the use of plain html text linking between pages, is recommended. This makes it easy for the search engines to find the pages.

3. Page Rank-(PR) -This is Googles view of your site in a scale of 0-10. New domains take time to get PR and starts of at zero. The PR of a site that wants to exchange links with you needs to be considered.

4. One way linking -This is the formation of one way links (no suprize here!) using different methods that will be discussed in future articles.

5. 3 way linking - This is the formation of and understanding between 2 webmasters. Webmaster "A" -owns 2 sites (No.1 and No.2). He links to your site from No.1, and in turn asks you to link to site No. 2

6. A Link Farm - This is where your link is placed on many other sites, almost instantly. Normally a paid service, it is not in any theme and rarely results in any traffic. Effectively it is a tactic to fool Google and the other major search engines. Not recommended!

7. Anchor Text- This is the html text displayed and used in the link to your site eg: "Click Here" -Normally a blue underlined link.

8. Site wide linking- This is where a webmaster agrees to place a link to your site on every page of his site - Sometimes can be a reciprocal arrangement.

9. Deep Linking - This is the linking to internal pages of a site, normally aimed at a specific keyword and the page is normally in the same theme: eg domain.com/Extra-Large-Cat-Clothes.htm

10. Content Linking- This is using articles on specific subjects and linking from those articles to your site in the form of a resource box at the end of the article. Can be a good form of one way linking.

11. Paid Text links -This is purchasing links on other sites for the sole purpose of influencing search