Link Exchange

I have just started a brand new experiment to get better indexing of all your link exchange directories in Yahoo.

I am doing it with the help of Yahoo's new technology Yahoo Pipes.

JOIN my experiment for free and see your link exchange directories indexed by Yahoo to the bottom!

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All details and proofs - > on this Link Exchange + Yahoo Pipes experiment blog.

Link popularity is reported to no longer depend on the relevancy of backlinks. According to the tests performed by Internet marketing team of DesktopMoney LTD Google has shifted from relying on relevancy of web sites. Even more - in many cases links can be absolutely irrelevant and influence favorably the link popularity.

Basing on link building and backlinks' indexing tests (within the framework of marketing works with link popularity building script) the specialists of DesktopMoney LTD have come to the conclusion that many of the officially indexed backlinks were irrelevant to the topic of the site they were linking to, however these irrelevant backlinks were displayed by Google among the top results of officially indexed backlinks.

This conclusion comes very close to breaking one of the pillars of Google's philosophy about link exchange which says that in order to have no problems with building links site owners should be very carefully choosing link partners, especially pay attention to link partners being relevant to their topic.

The testing results held by DesktopMoney LTD prove that in reality Google is not relying only on relevancy of links as relevancy is a very disputable issue. And testing results hint on the new factor that is highly rumored to be introduced by Google. This new factor is Trust Rank.

Google is not officially approving or rejecting the usage of this factor in their algo. But it is highly logical that Google might have given Trust Rank to a line of websites that have good Internet reputation and gained trust in their niche. Surely Google is not disclosing the websites that gained Trust Rank from it, as this can cause intense attention to getting backlinks from these sites. However it is possible to suggest that among these sites one can find reputable media websites, established article and press release services, various online communities (forums, memberships, chats, polls), reputable directories (script directories, product directories, service directories), social networks, well established niche majors and other websites of this level.

Having taken into account the mentioned reasons, it can be stated that Internet community is on the verge of getting new set of rules for link exchange, where Trust Rank will take one of the important positions. And your link popularity can grow even if you have irrelevant backlinks.

Link exchange got into big problems when people started to spam others via contact forms on the sites or via harvesting emails with messages like "I am webmaster... sites are relevant... let's swap links - it will help us both."

Imagine, I have around 30 sites under my control and receive 2-10 link exchange spam messages. This comes down to 60-300 spam messages daily.

No wonder I am not paying attention to all these messages - they go to trash bin instantly.

I know it's a hard truth for those who try to build links this way, but I'd better tell you the truth now, rather than let you waste your time, efforts and money on such a super low effective method of link exchange.

And don't trust the myth that you can customize/personalize their email message and this will save you from the destiny of all other "link spammers." With the amount of messages that I got and managed to view (because I delete around 80-90% of these messages instantly) over the last 3-4 years I saw ONLY ONE GOOD MESSAGE which attracted my attention and resulted in swapping link.

Surely I don't doubt the advantages of automatic link building. But let's be fair, most of automatic link building tools either don't give you quality links or do not create quality, SEO-wise link exchange directory or simply spam.

Still, there is a very wise alternative.

So, the concept is pretty simple. We can suggest with very high probability that web sites which use special link building solutions are very apt to exchange links with quality, relevant sites. We can even find the pages where these sites want you to submit full details of your web sites as subject for links exchange.

I was testing conversions from doing link exchange via shortcutting to automatic site submission pages for link swap and got from 40% up to 80% positive replies/link swaps. And now compare it with the link exchange spam emails conversions when 90% of your emails are instantly deleted and out of the rest 10% no one know if they will produce any effect.

Don't lose your hope in link exchange. Better learn more information about how link exchange works these days and the new rules of search engines about link building. You can get this info in free New Age Link Exchange PDF course that is available for download after free registration for site membership shown in the link.

Link exchange and Yahoo pipes have a very nice future to be combined.

But let me explain what Yahoo pipes are, because this was released recently and not so many people had chance to use it.

According to the quote from Yahoo web site pipe is 'an interactive feed aggregator and manipulator; using Pipes, you can create feeds that are more powerful, useful and relevant.' But behind this shy definition stands new potential.

Imagine that now you can gather RSS feeds from different web sites and make then searchable under different parameters in a very simple visible form. And people can submit their own data into the search forms to get very specific answers. And you don't need to be programmer.

With the help of visual constructor you can create your simple (but not primitive) search engines that will be focused to the feeds that you choose. You save it as your own Yahoo pipe and now every visitor of this pipe can submit necessary data and get result from the feeds of this pipe.

How Can this Help Link Exchange?

Keep in your mind that Yahoo pipe is kind of search engine that searches the feeds that you need. Now this is real case example of how you can get extra boost to your link exchange directories with new Yahoo technology.

Grab all RSS feeds URLs of your link exchange directories. If your directories don't have RSS feeds, than you are still in the 20th century. Today it is almost a must to have it, and there are many link exchange scripts and tools (even free link exchange scripts) that have RSS feed which is automatically updated with every new link in the directory.

Now - take all these feed URLs into your Yahoo pipe. This means you created your own searchable base, base of your link exchange directories.

Then using specific Yahoo Pipes modules create rules for searching the base. People can search by topic of links, or title and description, etc.

That's it. You have your own Yahoo pipe. This innovation is being nicely promoted by Yahoo, so it's not your problem to attract people to Yahoo pipe. And when they are there - they will use your pipe form to find good partners.

In the next article I am going to show you how this can be possible in real action, step by step, so make sure to have your Yahoo pipe account registered by that time to follow me.

Article taken from Link Building Web Site