Link Building

If you are serious about raising your search engine rankings, you will engage in the act of link building. Use all eight of the following strategies listed here and you will build a very strong catalog of links to your site.

1. Link swapping. This is a good way to get the link building process started, and you can still end up with some nice quality links. Regardless, you will help improve your search rankings.

2. Directories. You might as well use a directory submission service - it's just too time consuming to do it manually. Any single link from a typical directory isn't worth much, but it's still a quick, cheap technique to get a bunch of links in a hurry.

3. Articles. Article distribution is a great way to pick up lots of keyword links to your web pages. Highly recommended.

4. Press releases. I suggest using PRWeb because it gives you the widest distribution of your press release and the most links as a result. Press releases also result in a short-term spike in traffic.

5. Social bookmarking sites. Publicly bookmarking your pages in a bunch of the most popular social bookmarking sites can give you some very nice exposure and new fans.

6. Squidoo and other public content sites. Any site that allows you to post original content with keyword links back to your site can be a powerful tool. A link from your Squidoo page to your main web site may help your main site's rankings.

7. Blog comments. This strategy is not as effective as it used to be because blogs that allow links that search engine spiders can follow are becoming rare. Still a useful strategy if you can find the right blogs.

8. Video. Video is red hot on the Web. Create quickie videos and blast them out to video directories. Make sure you use your keywords in your video submission titles and descriptions.