Work Media's Link Building Squidoo Lens
Welcome! In this lens, we are going to provide lots of resources to help you in your link building campaigns, along with our thoughts on some of the best link building techniques.
Eight of Our Favorite Link Building Strategies
The link building techniques that Work Media uses for our clients
If you are serious about raising your search engine rankings, you will engage in the act of link building. Use all eight of the following strategies listed here and you will build a very strong catalog of links to your site.
1. Link swapping. This is a good way to get the link building process started, and you can still end up with some nice quality links. Regardless, you will help improve your search rankings.
2. Directories. You might as well use a directory submission service - it's just too time consuming to do it manually. Any single link from a typical directory isn't worth much, but it's still a quick, cheap technique to get a bunch of links in a hurry.
3. Articles. Article distribution is a great way to pick up lots of keyword links to your web pages. Highly recommended.
4. Press releases. I suggest using PRWeb because it gives you the widest distribution of your press release and the most links as a result. Press releases also result in a short-term spike in traffic.
5. Social bookmarking sites. Publicly bookmarking your pages in a bunch of the most popular social bookmarking sites can give you some very nice exposure and new fans.
6. Squidoo and other public content sites. Any site that allows you to post original content with keyword links back to your site can be a powerful tool. A link from your Squidoo page to your main web site may help your main site's rankings.
7. Blog comments. This strategy is not as effective as it used to be because blogs that allow links that search engine spiders can follow are becoming rare. Still a useful strategy if you can find the right blogs.
8. Video. Video is red hot on the Web. Create quickie videos and blast them out to video directories. Make sure you use your keywords in your video submission titles and descriptions.
1. Link swapping. This is a good way to get the link building process started, and you can still end up with some nice quality links. Regardless, you will help improve your search rankings.
2. Directories. You might as well use a directory submission service - it's just too time consuming to do it manually. Any single link from a typical directory isn't worth much, but it's still a quick, cheap technique to get a bunch of links in a hurry.
3. Articles. Article distribution is a great way to pick up lots of keyword links to your web pages. Highly recommended.
4. Press releases. I suggest using PRWeb because it gives you the widest distribution of your press release and the most links as a result. Press releases also result in a short-term spike in traffic.
5. Social bookmarking sites. Publicly bookmarking your pages in a bunch of the most popular social bookmarking sites can give you some very nice exposure and new fans.
6. Squidoo and other public content sites. Any site that allows you to post original content with keyword links back to your site can be a powerful tool. A link from your Squidoo page to your main web site may help your main site's rankings.
7. Blog comments. This strategy is not as effective as it used to be because blogs that allow links that search engine spiders can follow are becoming rare. Still a useful strategy if you can find the right blogs.
8. Video. Video is red hot on the Web. Create quickie videos and blast them out to video directories. Make sure you use your keywords in your video submission titles and descriptions.
Eight Link Building Strategies
1. Link swapping
2. Directories
3. Articles
4. Press releases
5. Social bookmarking sites
6. Public content sites
7. Blog comments
8. Video
Scientific Search Engine Marketing
Strategies for Maximizing Your Pay per Click Return on Investment
Work Media's latest book, based on the strategies we use to promote our clients' web sites.
Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment
Amazon Price: $25.00 (as of 07/05/2009)
Real world, tested strategies that will help business owners make the most of their pay per click investment.
Link Building Videos
These videos will give you some more ideas for your link building campaign
Book About Link Building
Buy these books from Amazon and you will be a link building master
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Work Media Internet Marketing Blog
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Company Bio
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
